Dodge Challenger SRT Hellcat, World SBK ad Assen auto ad – News

In an exciting and eventful weekend on Assen TT circuit, known as the “Cathedral of Speed”, Dodge Europe has reinforced its commitment to the world of racing by highlighting the power of its automotive icons. The presence of two Dodge Challenger SRT Hellcat as a Safety Car with two Dodge Durango supporting Race Direction and FIM safety manager, has once again shown the perfect synergy between high speed and safety, included in an exclusive edition celebrating the partnership with WorldSBK.

Despite the bad weather, with cold and rain prevailing over the weekend, the “hot legs” session aroused the emotions of the fans present, witnessing the power and ferocity of the cars. Dodge on the song. The exhibition area curated by KW Auto was a memory space for enthusiasts, offering the opportunity to test drive “Last Call” V8 models, including three. Dodge Challenger it is Dodge Durango SRTattracting a notable number of visitors.

The brand also benefited from increased media attention due to Ida’s presence Zetterström, the 2023 European Top Fuel Champion and Dodge ambassador, who enjoyed extensive WorldSBK experience. Zetterström participated fully in the weekend, not only showing his performance Challenger SRT Hellcat V8 6.2 l da 717 CV in pistabut also take part in the Superpole awards ceremony, an unusual role for a driver used to receiving trophies.

The experience of Zetterström in Assen will be the goal of the first half of the new season IN// OUTeditorial project of Dodge which examines branding trends in a European context. This series aims to show how Dodge immerses drivers in the action, delivering performance that goes beyond the ordinary.