After the incomparable 2023, Bugatti is preparing for a new challenge – World Motors

2023 was certainly an important year for Bugatti, which delivered 81 cars, reaching the record for a new car sold at auction with the Chiron Profilée sold for 10.8 million dollars. In addition, Sur Mesure’s customization department demonstrated its unique car-making skills at the Monterrey Car Week with the Chiron Super Sport “Golden Era” decorated with 45 hand-painted bodywork. The same expert, with the “57 One of One”, a tribute to the Type 57 SC Atlantic, had another opportunity to emphasize his skills. Last year also marked the debut of the Bugatti Bolide at the circuit de la Sarthe, during the centenary celebrations of the 24 Hours of Le Mans.

Also in 2023 there was an important passing of the baton, by Achim Anscheidt, who left the position of design director to his deputy Frank Heyl.
In the future, also by strengthening its presence around the world, as emphasized by new partnerships in Baku, Hong Kong, Mexico City and Osaka, Bugatti intends to be closer to its customers, and aims to achieve the goal of having customers. 1,200 cars worldwide by 2026. The headquarters in Molsheim will continue to be the center of the development project of this brand and will be improved by building a new building in 2024. Therefore, after collecting the latest models with the W16 engine, called Bolide and Mistral , in 2024 the brand will be ready to surprise customers and sports car lovers once again by starting work on new projects.

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