The Alfa Romeo brand is collaborating with Robert Makłowicz to develop a new SUV

The Alfa Romeo brand is collaborating with Robert Makłowicz to develop a new SUV


The last two episodes of Robert Makłowicz’s program published on the author’s YouTube channel were created in collaboration with the Alfa Romeo brand (Stellantis Group). The partnership is part of a campaign to promote the newest hybrid SUV, the Alfa Romeo Tonale.

Pleasant taste of the car

Robert Makłowicz is not only a well-known promoter of culinary traditions, but also a fan of Alfa Romeo cars. His true commitment to the brand encouraged us to collaborate and propose the execution of sessions in which the new Tonale style will be seen. The original Italian landscape and Robert Makłowicz’s talent for storytelling allowed us to create a unique environment for the presentation of the brand and our first Tonale model – said Beata Geneja, communications manager Alfa Romeo & DS.

As part of a collaboration with Robert Makłowicz, they were created two episodes covering his journey through northern Italy. In the first, we can see, among others, visit the Alfa Romeo museum in Arese and learn about the history of the brand, in which the combination of traditions of the Lombardy region and innovative design played a major role.

On the other hand, the second part is a trip around the beautiful Lake Como. Milan and the scenic routes near Como, Robert Makłowicz travels in Alfa Romeo Tonale. Some of the photos were taken from inside the car and from a drone. The episodes were further promoted on Robert Makłowicz’s official website Facebook and Instagram and on Alfa Romeo’s social channels.

The digital and content agency LiquidThread is responsible for the implementation of the cooperation of Alfa Romeo and Robert Makłowicz and the production of content, the agency Leo Burnett was responsible for planning communication in social networks, the media support was entrusted to the agency Performics, and the media of Starcom is responsible for strategic planning.

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