Dodge Europe is the main character of the Dutch round of the WorldSBK Championship

Dodge Europe reinforces its presence in the Dutch round of the Superbike World Championship, in a weekend full of adrenaline and the start of new events for the Brand. On the Assen TT circuit, also known as the “Cathedral of Speed”, fans were able to admire the real performance of official cars, discover and test iconic models. Dodge and being part of the production of the brand’s IN//OUT web series.

The partnership between Dodge Europe and WorldSBK continues to grow also in the Dutch stage of the championship

Official Security Cars, two Dodge Challenger SRT Hellcat and two o’clock Dodge Durango as Race Direction and FIM Safety Officer, once again, were the highlights of the race weekend with their special performances produced in collaboration with WorldSBK. Once again the “hot laps” program thrilled the audience in the stadiums on a cold and rainy weekend.

In addition to its dealer KW Auto, the brand had a large number of visits to its stand at the Paddock show, with four “Last Call” V8 models available for test drives: a Dodge Challenger Scatpack powered by a 6.4L HEMI V8 engine with 485 HP, two Dodge Challenger SRT Hellcats with a 6.2L Supercharged V8 engine that produces 717 HP and a Dodge Durango SRT Hellcat V8 6.2L HEMI engine that produces 707 HP.

The brand has received impressive media attention also thanks to the presence of Ida Zetterström (@dragsterfia), NHRA Fuel Racing, 2023 European Top Fuel Champion and Dodge Brand Ambassador. During this race weekend, he enjoyed the full WorldSBK experience, which included the first round before Race 1 on Saturday in his custom Challenger SRT Hellcat 6.2L V8, which has 717 hp. The unforgettable moment was broadcast live around the world. Ida was also invited by Dorna to participate in the Superpole awards ceremony on Saturday the 20th, for once handing out trophies instead of receiving them.

Ida’s unique experience in the Dutch WorldSBK circuit will be told in the first episode of the new season of IN//OUT, Dodge’s editorial project aimed at presenting the Brand’s renowned values ​​and exciting challenges in a European context. This new season aims to show all the ways that Dodge can bring drivers while discovering the classic “OUT” performance every time.

“It’s great to be back on track with Dodge here in Europe after my first few months in the US with my JCM Racing team as I prepare for my NHRA Top Fuel debut,” says Ida Zetterström. “The Dodge Europe team has big plans for the new series, I can’t wait to be part of something truly innovative in terms of brand storytelling – wait and see what we’ve shot here in Assen!

“Dodge Europe is here to play a central role in each weekend’s World SBK festival, igniting fans’ emotions at the circuit and connecting from home,” says Luca Vernoli, Dodge & RAM Trucks marketing and communications manager for Enlarged Europe. “Our approach is to communicate with brands in Europe through a media strategy and, thanks to the fruitful collaboration with Dorna and its partners, continue to explore exciting and unprecedented media opportunities that will be revealed in the coming weeks.”

The production of the new episode includes a special surprise for fans of drag racing and the Superbike world: stay tuned and follow dodge.europe’s social channels to stay updated.