February 07, 2023 12:20
There are countless times when alfa romeo has been on the brink of extinction. The legendary Italian house has always lived on a razor’s edge, but His incorporation of the Stellantis Group has provided him with very important tools to, now, recover that position that he should never have abandoned.. the big dream of Sergio Marchionneformer CEO of the house, will soon be fulfilled thanks to electrification. Jean-Philippe Imparatothe director of the firm for almost four years, opens up to his colleagues L’Argus to detail the release schedule for 2030. Very important news is coming.
First, let’s go with what we already know. He Alfa Romeo Tonale It has been the first hybrid and electrified model of the house. A compact SUV that seeks to gain a foothold in the popular premium segment where it faces rivals such as the BMW X1 and the Audi Q3. Available in hybrid and plug-in hybrid formats, the Tonale will serve as a platform for the company’s most imminent launches. Imparato has already anticipated that the vehicle offer will grow at the rate of one model per year until 2030, including renewals of current models.
This year will be a bit special as there won’t be any high-profile presentations, but the last stretch of the year will be used to plant the seeds for the next year. In the month of September the name of the next Alfa Romeo car will be officially announced. In the words of the company’s own CEO: “In 2024 we will have a launch that will complete the Tonale offer and that will meet the expectations of the owners of a Mito or a Giulietta.” This means that the Italians return to the C segment along with other illustrious names such as the Mercedes A-Class or the BMW 1 Series.
Although the mechanical range will include MHEV versions, the compact will become Alfa Romeo’s first electric car in its more than 100-year history. A very important milestone that immediately after will be accompanied by the great figures of the house. In 2024 we will also see the launch of the successor to the Alfa Romeo Giulia. Much has been speculating about his arrival and his figures, but as the head honcho of the house has confirmed, will offer powers between 350 and 800 horsepower with a range of 700 kilometers. The structure will allow exaggerated charging powers that will restore 80% of the charge in just 15 minutes.
The electric Giulia will be a break from the current model, not a transition. Its commercial launch will not take place until 2025, and it will be the first to launch a dedicated platform which is already being developed at the Balocco facilities. Imparato has ensured that this new structure must comply with rigorous cost and functionality criteria, although we all know that it is the STLA structure of the Stellantis Group. A versatile platform that will be able to adapt to multiple bodies and lengths, including the next generation of the Peugeot 508.
Beyond the year 2025, the launch lines are blurred without providing specific details of what we will see in the second half of the decade. After the Giulia, in September 2026 they will make a new launch. Many eyes point to the replacement of the Alfa Romeo Stelvio, the oldest model in the current fleet. In 2027, a model with an extended range of autonomy will be offered, although Imparato has not specified bodywork or size. What it has made clear is that the brand will not lose its sporty essence and that all versions will offer a Quadrifoglio unit with superior performance.
It is clear that Alfa Romeo has a unique opportunity to be reborn. The Stellantis Group is one of the most powerful conglomerates in the world automobile market. With 14 firms to their credit, the Italians have a great pool of resources and technologies. Imparato has assured that they are working on several fronts, including the electric platform that we will see in 2025. Thanks to this, the people of Turin will go from being one of the oldest brands in the park to one of the most modern, all with the imprint that they have earned during these 100 years of history.