Cadillac Lyriq is arriving in Europe and is approaching Italy, but the price…

General Motors is betting that European consumers will be attracted to an American zero-emission SUV priced at around 85,000 euros, which is Cadillac Lyriq.

The American manufacturer, which started (re)selling its cars in Europe last year, has launched its SUV Cadillac Lyriq in France and there are also other markets from the old continent on the horizon. Last October, GM said it would restart sales in Switzerland as the first step in a return to all-electricity in Europe, following the sale of the Opel and Vauxhall brands in 2017 to PSA, now Stellantis.

Although Cadillac relies on an extensive dealer network in the United States, European customers can order directly online your personal electric car. The brand also plans to open one A showroom in Paris, with the Lyriq available to order online from 23 March. In Switzerland, the Lyriq’s starting price is 82,000 Swiss francs (or 85,840 euros at the current exchange rate), however sales prices in France have not yet been announced. Thanks to the battery The last one provided, the car is able to guarantee a maximum of 530 km.

In addition to the high price, the Lyriq faces the growing desire of the European public for small cars (that’s why the Renault 5 was well received in Geneva), in addition to the strong Chinese competition in the electric sector. However, Jaclyn McQuaid, executive of GM in Europehighlighted during the launch event in Paris that electric SUVs are expected to be the fastest growing segment in the zero-emission car market.

The Lyriq has been compared to other luxury electric SUVs such as the Mercedes EQE SUV, Audi Q8 e-tron and BMW iX. In the United States, the 2024 Cadillac Lyriq has a starting price of corresponds to 52,750 euros, the Luxury version from 56,531 euros and the Sport version from 56,990 euros; at these prices a completely different game would be played… The European versions, like the American ones, will be produced in Spring Hill, Tennessee.

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