The Cupra car brand sets the court of trust in Tignes for the Etoiles du Sport 2022

At the Stars of Sport 2022, an event organized in Tignes, the Cupra car brand has decided to install an outdoor court at an altitude of 2,100 meters.

For several years, the young Spanish brand owned by the Volkswagen Group has relied on padel in its communication and sports sponsorship strategy. A design strategy that is also used in France, as the brand managers explained to us a year ago in an interview.

He is associated with Stars of Sport since 2021, the Cupra brand has decided this year to focus on the sport it supports by installing a padel track in the ski resort. An opportunity to introduce the practice to existing athletes and further strengthen its image as a sponsor of padel.

In order to build this short-term stadium to be playable until Thursday, Cupra made a call Padel Sport Events, Double 2 agency and International Padel Business. For these special conditions, the carpet was replaced with a Gerflor coating.

The athletes present in Tignes were many to try this track in the colors of Cupra, from Jo-Wilfried Tsonga (mainly involved in All In Padel) to Alizé Cornet (involved in Esprit Padel) through professionals Alix Collombon and Dylan. Guichard.

Alizé Cornet (Photo by Philippe Millereau / KMSP)

Jo-Wilfried Tsonga (credit: Les Etoiles du Sport)

This week, pictures of the padel court have sparked many discussions on social networks.

“We are very happy to return to Tignes this year at the Stars of Sport event with which we share many sporting values. This year has a more special flavor for us since we are creating an ephemeral Padel court on site. From the beginning, we have supported this discipline and are happy to be able to introduce it to athletes, hopefuls and all those who will be there during this wonderful week of sharing and discovery. explain Timothée Gazeau, Marketing Director France at Seat Cuprain a press release.

credit: CUPRA

credit: CUPRA

Alix Collombon and Jo-Wilfried Tsonga (Photo by Philippe Millereau / KMSP)

Photo Philippe Millereau / KMSP

Aurelien Fontenoy (Photo Stephane Kempinaire / KMSP)

Jo-Wilfried Tsonga (Photo by Philippe Millereau / KMSP)

A enable which is a reminder (and another budget) of Lindt, who organized a tennis match at an altitude of more than 3,400m between Roger Federer and Lindsey Vonn. It is enough to produce interesting pictures.

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