DDB Paris and Volkswagen assure parents about the safety of their children while driving!

DDB Paris and Volkswagen assure parents about the safety of their children while driving!


If getting a driving test at the age of 17 makes teenagers happy, this is not the case for parents. Their concern about the safety of their children is understandable and justified. And polo knows that very well! This is why he talks to DDB Paris through an encouraging campaign, but also and above all friendly.

La Polo, our children’s park?

Since January 1, 2024, the legal age for obtaining a driving license in France has been increased from 18 to 17 years old. An advantage for young drivers … But a real headache for their parents who are already seeing gray hair growing at the thought of leaving their children alone behind the wheel. An opportunity then for the Polo to prove its long-standing identity: safety.

From emergency braking to lane keeping and parking assistance… Everything is designed to ensure the safety of its occupants and other users. All for the affordable price of €129 per month. Note that this campaign conceived by DDB Paris reflects current events. And this is to reassure parents by reminding them that behind the wheel of a polo, their children are in good hands.

Photo credit: DDB Paris

As a reminder, Volkswagen Polo is a car that is part of a wide variety. It has belonged to the German Volkswagen brand since 1975. It is sold in Europe but also in other markets around the world in hatchback, sedan and station wagon types. And this in all its production. And since 2018, the Polo has been available in six generations, usually identified by ” Series “. Specifically:

  • Volkswagen Polo I,
  • Volkswagen Polo II,
  • Volkswagen Polo III,
  • Volkswagen Polo IV,
  • Volkswagen Polo V,
  • Volkswagen Polo VI.

To know more about DDB Paris, go to its dedicated page!

Page agency DDB Paris

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