The DS 7 Crossback holds its own. High residual value DS Automobiles premium cars

The DS Automobiles brand has an ever-growing customer base in Poland. These cars are distinguished by their design, luxurious interior and excellent equipment. Since the launch of the DS 7 Crossback model, we have been paying attention to the residual values of this model and today we can say that it is higher than the average in the premium group.

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Residual value is a difficult topic for car manufacturers because it is the result of customer expectations, vehicle parameters and the personal evaluation of consumers. Cars that have a high residual value are more popular with customers. Analysis of the three-year price of the DS 7 Crossback in advertisements shows that after 3 years of use it has a residual value of about 60%, which is a very good result in this class. The 2018 DS 7 Crossback with a reasonable mileage of 50,000 km costs PLN 150-160,000. When selling three years ago, this type of car cost a total of PLN 235,000 on the list, and the buyer probably got a discount. The actual loss of value in this case is 37.5%. These types of values are typical of luxury brands such as Bentley and Rolls Royce.

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This is a remarkable feat for the DS Automobiles brand. Three years ago, no one could have predicted how the market would react and how it would price these cars after a few years of use. The Samar Institute then rated the DS 7 Crossback slightly higher than the Mercedes GLC, i.e. around 51%. There is also no big problem with selling a used DS 7 Crossback. Many people who finished their 2 or 3 year leases and put their cars up for sale found buyers very quickly. This is probably due to the limited supply and the uniqueness of the car.

Interestingly, in Poland there is no tendency to import these cars from France or Italy, due to the fact that cars from these markets are often not equipped, according to the Be Chic and So Chic versions. They don’t have LED lights, leather upholstery or night vision. As we learn from sellers, in our country most customers choose the best Grand Chic versions with additional options and more powerful drives.

There is still a lot of work ahead for the DS Automobiles brand, especially in the area of communication and marketing. It is not very well known in Poland, although for many customers it may be a reason to buy it. They don’t want to drive another BMW or Mercedes, of which there are already many on Polish streets.

And the brand announces the newest products. It will appear in showrooms in less than three months DS9 limousinewe expect the end of the year luxury compact DS4.