ROME – A triumphant debut for the new Aston Martin DB12, the first example of which was sold for 1,600,000 dollars (1.5 million euros) at a charity auction at the amfAR Gala Cannes event. The prestigious event was one of the highlights of the Cannes International Film Festival and was attended by celebrities from the worlds of entertainment, art and fashion, including Grammy Award-winning broadcaster Queen Latifa, actresses Rebel Wilson and Fan Bingbing and models Sara Sampaio , Bianca Balti, Heidi Klum, Alessandra Ambrosio and, among Aston Martin guests, actresses Amy Jackson, Ed Westwick and German athlete Alica Schmidt.
The DB12 Super Tourer auction was presented by Eva Longoria and James Marden, exceeding all estimates and raising an incredible amount to support the work of the AIDS research foundation. “We were very fortunate to have Aston Martin as a Presenting Sponsor for amfAR’s 29th Cannes Gala and are extremely grateful for their generous donation of this spectacular DB12 to our auction,” said amfAR CEO Kevin Robert Frost. The game was one of the highlights of the gala and the proceeds from the auction are an important support for our efforts to develop a cure for HIV”.
“As Aston Martin we are proud to support the afAR Gala Cannes – added Lawrence Stroll, Executive Chairman of Aston Martin – As well as showing the generosity of amfAR attendees, the incredible amount raised through this charity auction highlights the enthusiasm for new participants. DB12 and for exclusive features of luxury and high performance of this model, which elevates it above the current GT category”. The Launch Edition auctioned features an Iridescent Emerald paint job, precisely unveiled at the car’s world premiere in Cannes and it is adorned with special details carefully coordinated by Q and Aston Martin’s personalization service. These exclusive details, including special badges on the fenders, embroidery on the headliner and a commemorative plaque on the door, are designed to celebrate the memory the brand’s historic 110. In addition, the winner of the auction will also have the opportunity to obtain a car bonnet signed by Lance Stroll and Fernando Alonso, drivers of the Aston Martin Aramco Cognizant Formula One Team.