The future of CUPRA takes shape in DarkRebel

Research on the value of light

“DarkRebel describes everything that will be the future of CUPRA, in design, technology and equipment – he explains Pierantonio Vianello, Director of CUPRA Italy -. Thanks to the 3D and parametric method, the design of the car will gain more importance on the level of beauty, and this will lead to a reduction in the use of materials.“. Light and color are important elements in the search for new creative solutions and identity. “We work on the value of light as a decorative element, able to give color to the car – shows Francesca Sangalli, Head of Color & Trim and Concept and Strategy at CUPRA -. In DarkRebel the color has an extreme display that changes the perception of the car sculpture depending on the time of day, showing the surrounding environment in a completely different way.“.

Use of sustainable materials

The show car is the centerpiece of the “THE REBEL SIDE OF DESIGN “, a multi-sensory journey created by CUPRA that translates, in the areas of Corso Como 1, Piazza XXV Aprile and Garibaldi Gallery, the theme of this edition of the Milan Design Week,”A Natural Thing“. A reflection that translates into sustainability and research into materials. “For us – continues Vianello – it means being able to give life to natural, sustainable or recycled elements. It also means reducing the use of those materials that, very often, are used to hide others, producing open waste. And being able to give, thanks to 3D, a dignity to the plastic that was previously hidden or hidden, restoring all the originality of the material.“.

Launch of four new CUPRA models

On the future of the brand, he adds: “We are about to launch four new models, with an explosion of our range. There is a unique industrial program that will certainly see the birth of new models expected by DarkRebel. For Italians there will be a pleasant surprise“.

Research on the value of light

Use of sustainable materials

Launch of four new CUPRA models

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