“all is well” in the new union which is starting again for 15 years

Since the engagement of Carlos Goshn, the relationship between Renault, Nissan and Mitsubishi seems to have stalled. However, the three manufacturers have reaffirmed from the head office in Boulogne Billancourt their desire to travel long distances together. This is the beginning of the “new alliance” guaranteed to the bosses.

As they wanted to explain to an audience of skeptical journalists, the new union will be under the guise of cooperation and transparency. The three manufacturers will be on an equal footing and will try together (and not separately) to compete with the biggest car groups in the world for the next 15 years.

Faced with Stellantis, there will be a lot to do in order to succeed. The giant group born from the merger between PSA and Fiat-Chrysler currently dominates sales in several key markets. The rapid electrification of car fleets, required in many European countries for ecological reasons, is forcing manufacturers to redouble their maneuverability to keep their heads above water.

What is a “coalition” strategy?

Standing as a camp in front of the media, the four heads of the alliance (Dominique Senard and Luca de Meo, of the Renault group, Makoto Uchida, the managing director of Nissan, and Takao Kato, the managing director of Mitsubishi) defined the priorities for the coming years.

So the union should focus on three important sectors. The first will be the conquest of the Indian market. Three developers expect a lot from this country and its 1.5 billion inhabitants. The group also hopes to make “Ampere” a real landmark in the world of electricity.

Renault’s 100% green subsidiary should produce its first models in 2024. To begin with, it may rely on significant investment. The Nissan company has guaranteed to invest more than 600 million dollars in the project while Mitsubishi has a limit of 200 million. Starting capital that should allow it to establish itself in the European electric market. The unspoken goal is to compete with Tesla on the old continent.

Nissan and Mitsubishi are looking at Europe

But Nissan and Mitsubishi do not want to remain “simple” shareholders-investors in the West. The two Asian companies confirmed this week their intention to establish themselves in the European electricity market.

A 100% electric version of the Nissan Micra should see the light of day while the popular Juke and Leaf should also be eligible for a 100% new version. These two new SUVs should be built on the CMF-EV platform, developed with the help of Renault. As for software and connectivity, Nissan plans to use technologies developed by Ampère in the coming months on its own vehicles.

As for Mitsubishi, the goals are a little less. The group will entrust Ampère with the design of its first 100% electric SUV. Again, the car should use the CMF-EV base. It will be produced entirely in France, ensuring a full order book for Renault factories in France.

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