The Premier League named Britain’s most valuable brand in the world for the third time in a row – Football

The Premier League named Britain’s most valuable brand in the world for the third time in a row – Football


Arsenal, owned by Brazilian striker Gabriel Martinelli, is the leader of this season’s English Premier League – Reproduction / Twitter (@gabimartinelli)

The Premier League was voted the most valuable British brand in the world for the third time in a row. The results are part of the British Icon Index, compiled by Yonder Consulting, which analyzed how the public in 11 countries respond to 14 British institutions, companies and brands.

In the list, the English football league was ahead of the car manufacturer Rolls-Royce and British universities, which were in the second and third places, respectively. British Royal House (British Royal Family), British Council (cultural institution), HSBC bank and British Airways airline were also part of the study.

Among the results of the survey, 87% of respondents said that the Premier League makes them think better of England. The age group that values ​​the competition the most is young people between 18 and 34 years old, and the competition is increasingly showing a strong international reach, becoming the main brand in five markets in Asia and Africa.

“For more than 30 years, the Premier League has produced incredible football that has captivated fans around the world. This is thanks to the best players in the world producing exciting games week after week and the international profile of our clubs,” said Richard Masters, Executive Director of the Premier League.

Behind the scenes, the competition was expected to struggle to stay at the top of the rankings due to the pandemic. However, even with the health crisis faced since the beginning of 2020, which led to the complete suspension of football for a few months, the Premier League managed to generate 1.4 billion pounds in the year 2020 itself with the sale of its television rights abroad. , which is one of the reasons why it is widely recognized by fans from different countries.

“The success of the international Premier League is an export success story, boosting the economy and sustaining almost 100,000 jobs in the UK,” explained Andrew Bowie, UK Foreign Minister.