From left: Lee Sang-yeob, head of Genesis Innovation Center; Yoon Il-heon, Genesis design director; Ahn Se-jin, Genesis 2 project director; and Graeme Russell, chief executive officer of the Genesis brand, pose in front of the GV80 Coupe after a press conference in Yongin, Gyeonggi Province, on Tuesday. (Hyundai Motor Group)
Hyundai Motor Group on Tuesday launched updates of its Genesis sports cars, the GV80 and GV80 Coupe, in Korea.
“Our latest flagships — the new GV80 and GV80 coupe — will play a key role in further establishing Genesis as a true Korean brand,” said Graeme Russell, chief brand officer of Genesis, during a press conference for news in Yongin, Gyeonggi. Region
“Building on our foundation here in Korea, our global momentum is growing stronger. In just eight years, we have launched a full lineup of sedans and SUVs and established a presence in 17 markets around the world, with nearly 60 Genesis experience locations across the region, ” he added.
The brand’s first SUV GV80 has been revised after three years and nine months, with improved design and convenience features, according to Ahn Se-jin, director of Genesis 2 Project.
The car’s double-meshed radiator grille, which was added to the signature Genesis grille, boasts a more elegant image compared to the previous model. The headlight adopted the modern Micro Lens Array technology, which was used in the G90 sedan.
Featuring comfort in the driver’s seat, the car has a 27-inch widescreen OLED display that combines the cluster and dashboard for the first time. Instead of using physical buttons, the Audio, Video, Navigation or AVN models’ keyboard and control panel all adopted touchscreen controls.
In response to customer feedback, the GV80 allows for separate climate control for the first, second and third row. It also reduces road noise while driving by using 22-inch sound-absorbing tires.
Updated GV80 (left) and GV80 Coupe (Hyundai Motor Group)
The GV80 Coupe, the first Genesis coupe SUV, combines power and athleticism with a sporty finish, Hyundai said. It was modeled after the GV80 with dynamic design improvements to broaden the range of customers from traditional SUV lovers to those with different tastes.
“The top and bottom of the car create a one-piece silhouette that is both elegant and powerful. The GV80’s signature silhouette, combined with the coupe, redefines the concept of a sports car,” Genesis Design Director Yoon Il -heon said.
The car is powered by the new 2.5 turbo S-Super Charger, a high-performance engine, and offers the Sport+ driving mode that was available on the G80 Sports sedan.
Genesis was launched in 2015 with the intention of challenging global car brands such as Mercedes-Benz and BMW. Since then it has played a key role in boosting Hyundai’s profitability with its value-added product portfolio. As of July this year, the brand has sold more than 1 million units across 10 models — five sedans, two SUVs and three electric vehicles — at home and abroad.
The first Korean-made luxury SUV GV80, in particular, has reached more than 170,000 units in global sales since its launch in 2020.
By Byun Hye-jin (email@example.com)