The 24-karat gold Nissan GT-R that nobody wants to buy: why?

The 24-karat gold Nissan GT-R that nobody wants to buy: why?


Luxury has been taken to new heights with the creation of this one Nissan GT-R covered in 24-carat gold. This beautiful example is currently on display in a showroom in Dubai, United Arab Emirates, for a much lower price than the original asking price because nobody wants it.

Originally offered for a million dollars, this 2014 Nissan GT-R has caught the eye, however. selling it is hard despite its massive popularity online, with each sale announcement on social media generating a wave of interest and shares.

This GT-R has been the subject of careful personalization work of bodywork by the Kuhl Racing team, which took over a year to complete the project. The car’s panels were custom chromed and then painted in 24-carat gold, with an intricate pattern that mimics the texture of crocodile skin (hungry for GT-Rs? Know that Lewis Hamilton is a huge fan of this car: every year an English driver rents an example of driving on the streets of Tokyo like a real Japanese).

Inside, the car continues to feature gold everywhere: on the center console, on the air vents and on the interior door handles. The engine, which was originally designed to produce between 850 and 900 horses, has been modified which it brought power to an impressive 1,500 horsepower. And in case you’re wondering, yes, the engine also has a gold-colored chrome exterior.

The price of this unique car has decreased over the years, from $1 million to nearly $800,000 and finally $435,600. In fact, this car has never been used, as the speedometer shows more than 6,000 kilometers in 10 years of life.

Unfortunately, current sales of the Nissan GT-R have slowed significantly, with only one car being sold per day in the first quarter of this year. This decrease adds to the negative trend from previous years, and a historically low in sales and an increase in price without a significant improvement in performance. The GT-R is now at risk of being replaced in the luxury sports car market, a real shame.