Why soon there will be no Kia in Lauff

As can be seen from the letter available to the editorial team, there will no longer be Kia sales and services in Schürmannshütt from May. The dealer and service contract expires on April 30, according to a message to Lauff customers. The background is the introduction of new vendor contracts as well as network restructuring. This has happened repeatedly at Kia. According to the website www.kia.com The brand is currently looking for new Kia dealers across Germany. There are locations in Viersen and Herne, among others.

According to its own explanation, the Lauff Group now wants to invest the freed up resources in its traditional brands Volvo, Land Rover and Ford. All three brands are said to have grown well domestically in recent years. We want to focus on this and focus more.

Lauff is preparing “for significant growth,” especially at Volvo. The brand, says the dealer, has become a high-end alternative to Kia models with excellent lease conditions, especially in the electric segment.

According to the Moers car dealer, all Kia employees will continue to be employed at one of Lauff’s two locations in Moers or Geldern. The company started Kia sales in Geldern in July 2013. Two years later, a new Kia showroom was opened in Moers.

From May 2024, customers will now experience a “premium display of premium cars” in the Kia showroom. This, it says in a letter to customers, is also a response to the needs of new customers in the used car market. Lauff’s management could not be reached for a personal statement to the editorial team.