The new Citroen C3 will compete with Dacia Sandero, Spring and Renault 5. Low production costs are the basis

The new Citroen C3 is a car that is expected to drive sales, and its competitors include Dacia Sandero, Spring, Renault 5 and Twingo – says the head of the brand in an interview. He also shows the advertising strategy.

The new Citroen C3, which will debut in showrooms soon, will compete with the Dacia Spring and Sandero, as well as Renault’s latest proposal, the 5 model It may also tempt Twingo buyers. It is comfortable, modern and has a very good price-performance ratio. It will be available in combustion and electric version.

See: information about the Citroën brand. Every day so far, interesting, so far

“We are fully committed to creating popular cars that compete directly with Dacia” – said Thierry Koskas in an interview he gave to the French daily Challenges. “Our cars are practical, comfortable, affordable and at the same time very modern.”

In the combustion version, the new C3 is competing with Dacia Sandero, Renault Clio and cheaper versions of Peugeot 208. Next year, a new rival from the Stellantis Group will appear, based on the design – it will be Fiat Panda, which – as Koskas says – “technically it is very close“.

Citroen C3 is produced in Slovakia, in Trnava. One car rolls off the production line every 58 seconds.”Assembly time has been reduced by 25% compared to the previous C3 because the car has 15% fewer components because the lineup has been simplified.“. Low production costs are intended to help achieve very low prices. It is also a result of the globalization of production:Some features are shared with the C3 made and sold in India. These include steering and brake components, turn signals and windshield wipers, air vents and windshield components, although the suppliers are different in India and Europe 30% of the components are the same.” – shows Koskas.

See: Citroen car specs. Measurements, combustion, feedback

“Our goal is to achieve a cost difference of 2,000 to 3,000 euros between electric and combustion vehicles, without considering the government subsidy, which will be reduced gradually.“- says the head of the brand. “We want the low running cost of an electric car to cover the difference in purchase price compared to the petrol version in just two or three years.“.

Check out: new Citroen cars. Advertising, sales

The Citroen C3 will be available in both combustion and electric versions. In the first case, a new MHEV hybrid with a 1.2 PureTech engine according to the timing chain will appear under the hood. More than 40% of the unit’s parts and components have been redesigned to increase reliability and reduce fuel consumption.