This is how BMW gives importance to the sustainable course: ‘circular equipment is more financially attractive’

This is how BMW gives importance to the sustainable course: ‘circular equipment is more financially attractive’


Road transport accounts for about 20 percent of total CO2 emissions in the European Union. Although countries have agreed to be carbon neutral by 2050, emissions from road transport have continued to increase since 1990.

So something has to change a lot to turn around. Brussels wants price tag
depends on CO2 emitted by road transport. In doing so, it wants to give drivers an incentive to switch to a zero-emission vehicle, such as an electric one.

Not that far yet. But the policy change on the sales side is getting closer and closer: from 2035 there will be a ban on the sale of new cars with vans and combustion engines. In addition, the European Parliament wants to pass a law requiring countries to close millions of charging stations. But how easy is it for car brands to change their production processes and make them more sustainable?

The greenest brand in the automotive industry

Almost every car manufacturer is working on sustainable alternatives. Two years ago, the German car manufacturer BMW was named by Dow Jones as the the greenest brand in the automotive industry. The manufacturer achieved good results on waste recycling, waste management, water and energy consumption.

Part of this high score can be explained by the proliferation of electric vehicles. By 2023, BMW will have thirteen electric models in its showrooms. In the Netherlands this year about 30 percent
of the cars sold by BMW are completely electric. And that share will only continue to rise, BMW expects. The carmaker’s subsidiaries, MINI and Rolls-Royce, will be fully electric from 2030.

But only an electric ship does not make a manufacturer completely unique. Many other brands, like BMW, have big plans to roll out electric ranges. What sets BMW apart from others is that it also wants to make production processes more sustainable. For this, the manufacturer wants to make the CO2 footprint of their cars as small as possible.