This is the new Lamborghini logo

What were you doing in 1998? Listen My heart will go on? Take a look Saving Private Ryan? Either way, your world will look different than it does now. What hasn’t changed in those 26 years is the Lamborghini logo. The brand itself also thought it was time for an update and therefore the golden bull is now being cleaned up a bit.

Lambo started in 1953 with a pyramid-shaped logo with the letters F, L and C. The letters stand for ‘Ferruccio Lamborghini Cento’. Ten years later, an emblem with a cow appeared on the first passenger cars. Unlike the modern Lambo symbol, the golden bull was placed on a dark red background. In 1974 the background became black. It wasn’t until 1998 that the next update came: some shadows were added to the cow and the font changed.

This is the new Lamborghini logo

In the gallery above you’ll find a preview of the new logo as it appears on cars, in black and white and white and black. The cow is darkened; the golden light with different shades is gone. What remains is a dull gold color with black graphics. The same applies to the letters above the cow. Lamborghini calls the colors ‘minimalist, but bold’.

According to Lamborghini, the new logo is designed based on the pillars of the company. These pillars are ‘bold, unexpected and true’. The brand is also proud to announce that for the first time in history, the cow will also appear apart from the logo, so that the animal will be more prominent in online communication, for example. It is not yet clear if the Electric Lamps will receive a special logo in the future.