The Urus is Lamborghini’s flagship and is responsible for many of the leading Italian car company’s profits. Still, they should closely monitor the competition. For example, Lotus has announced an SUV that is comparable to the Urus in almost every way, or even better, but costs a fraction of the price.
The Urus is getting competitive
Many years ago, no one could have predicted that the British sports car brand Lotus would produce an SUV. However, that was also the case with Lamborghini. Yet both brands have SUVs in store. One is called ‘Urus’ while the other is called ‘Eletre’.
Lotus has taken a new approach with Electre. The brand, known for its light sports cars, has launched an attractive and compact SUV with the Eletre. But don’t let its size fool you, because this SUV isn’t slow.
In fact, the Lotus Eletre is the fastest SUV ever made, with an impressive time of 0-100 km/h in less than 3 seconds. This is made possible by an electric motor with an output of no less than 603 hp and 710 Nm of torque. Frequency? 600 kilometers.
Eletre R van Lotus
And while the Urus, and similar models such as the Porsche Cayenne and Aston Martin DBX are powered by V8 engines, and the Ferrari Purosangue is equipped with a V12, the Lotus Eletre has electric motors. Two electric motors in the standard version therefore already produce 603 hp, while the top model, Eletre R, has an output of 919 hp – at a speed of 258 km / h. This makes for a unique and exciting driving experience.
And then the price. Where the Urus and Purosangue are priced from €313,000 and half a million euros respectively, you can pick up a standard version of the Lotus Eletre for less than €100,000. The top model is also affordable with prices from €154,000. The first copies are expected in the Netherlands in the summer of this year.
The Lotus Eletre is a unique and exciting addition to the SUV market, proving that even the most unexpected car brands can meet consumer demand. If they are taking customers away from Lamborghini with this, we still can’t imagine. We are going to see it.