this was over the years

this was over the years


Lamborghini presents a new logo that replaces the old one after almost 25 years. In this article we show how the coat of arms of the brand has changed over the years.

The brand was founded in 1963 by Ferruccio Lamborghini. After tractors, the manufacturer also began to produce cars, and not at all of a small type.

The Lamborghini logo

Previously, the Lamborghini logo could only be found on tractors. The brand’s first car did not arrive until 1963.

1953 to 1963

the first lamborghini logo
The first logo. (Photo: Lamborghini)

The logo of the brand did not change until 1963. On the logo you will find the initials of Ferruccio Lamborghini. By the way, the Lamborghini Trattori still exists.

1963 to 1972

The Lamborghini logo
(Photo: Lamborghini)

This was the first official logo. Taurus refers to the zodiac sign of the founder of the brand.

1972 to 1974

The Lamborghini logo
(Photo: Lamborghini)

In 1972 the logo became more modern and featured gold. The cow was brought to attention even more clearly.

1974 to 1998

The Lamborghini logo
(Photo: Lamborghini)

It’s surprising that Lamborghini hasn’t had a gold-black logo for a long time. This was the logo for 24 years.

1998-2024

The Lamborghini logo
(Photo: Lamborghini)

In 1998, the Lamborghini logo became gold and black again and the bull became bigger. The calf muscles were also more visible.

2024-present

The Lamborghini logo
The latest brand logo. (Photo: Lamborghini)

The logo has now been reworked. It is still gold, although the yellow color has clearly been removed from the base of the brand. It is a smaller design without moving away from the Lamborghini letters and the bull.

Did you see an error? Send us an email. We thank you.