Thom Browne takes local control of the Korean market

Thom Browne takes local control of the Korean market

Thom Browne announced that it had reached an agreement with Samsung C&T Companyits partner in Korea for 12 years, where the Zegna-owned company will directly manage its Korean operations through Thom Browne Koreaa newly established and wholly owned company.

Thom Browne Korea will take direct responsibility for all operations of the Korean market, with external support from Samsung. “In fact, the successful partnership between Thom Browne and Samsung continues, sealed by the innovative retail center management agreement, which will come into effect on July 1, 2023, in which Samsung will manage the network of 17 Korean Thom Browne stores “, he explains . letter issued by an American brand.

“Samsung is one of our best Thom Browne development partners in the world,” he says Rodrigo Bazan, CEO and Thom Browne -. We have always appreciated their understanding of our core values ​​and their ability to provide a true representation of the brand to the modern Korean audience. We are very happy to continue our strong partnership in the future as well. We believe in the great potential of our business expansion in the Korean market and this innovative agreement creates a solid platform that perfectly combines our respective strengths.”

Since opening the first Thom Browne store at the Hyundai Department Store in Seoul in 2011, Samsung has opened and operates 16 other stores including in malls such as Shinsegae Gangnam and The Hyundai Seoul.

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