Start your engines! Mercedes-Benz Toronto Queensway, featuring North America’s first AMG Center, opens

“Congratulations to the entire Mercedes-Benz Toronto Queensway team on the completion of this incredible new facility that includes the first AMG brand facility in North America,” said Andreas Tetzloff, general manager of Mercedes-Benz Canada. “In Canada, approximately one in five passenger cars we sell at retail is an AMG. By creating a space where enthusiasts can immerse themselves in the racing-inspired world of Mercedes-AMG, the team at Mercedes-Benz Toronto Queensway is investing in our customers and their passion for performance and luxury.

“We are proud to expand our partnership with Mercedes-Benz Canada and opening this world-class facility in Toronto,” he says Joe Zanchin, founder and president of the Zanchin automotive group. “Mercedes-Benz offers a unique and unique approach to modern luxury, and we are excited to offer Canadians a new dealership experience with the first AMG Brand Center in North America.”

The Mercedes-Benz Toronto Queensway dealership is located at 1631 The Queensway in Etobicokenear the highway intersection 427 and Gardiner. AMG’s strong influence on the building design is evident at first glance, as the building features AMG-specific architecture, a bright LED surface and a clearly visible AMG logo. The Mercedes-AMG team in Affalterbach, Germany, developed the exterior and interior design elements of the Brand Center. AMG to reflect AMG’s values ​​of bold, raw and powerful, which includes a color palette of black, white and red.

“The bright, shining red, illuminated in a dark environment, symbolizes power, passion and performance. The materials used are characterized by their authenticity and deliberately create a link with the values ​​and vision of the brand,” he says. Wagener curtainschief designer at Mercedes-Benz.

The AMG Brand Center is located next to a modern building that represents Mercedes-Benz’s vision for the future of automotive retail.

The Mercedes-Benz Toronto Queensway dealership is a large, modern building that embodies Mercedes-Benz’s vision for the future of automotive retail. The building’s design concept, developed by Mercedes-Benz’s in-house design team Stuttgartushers guests into the world of modern luxury.

The building’s largely transparent facade creates a fluid transition between interior and exterior, with boundaries deliberately kept to a minimum to maintain a sense of space. Throughout the sales and service journey, the combination of spatial design, creative processes and seamlessly integrated digital systems transforms the showroom into a true brand experience. Dynamic video content is displayed on eighteen large digital screens, the largest of which is 2m x 7.2m. Capable of displaying a variety of presentation formats, these screens can be used to display vehicles in a showroom.

In the dealership’s public areas, every feature is designed to enhance customer interaction with vehicles. Management tasks are reduced or simplified through integrated digital systems, allowing customers to enjoy the world’s most convenient vehicles without distraction or interruption. The retail concept combines traditional in-person interactions with services and digital touch points that centralize information, resulting in a seamless and efficient experience for everything from sales to financing to maintenance and repairs.

The Mercedes-Benz Toronto Queensway Center has 35 service stations, including 7 in the dedicated van and combing area. It also has infrastructure for charging electric vehicles, including 21 Level 2 chargers (9.6 kW) and three Level 3 fast chargers (62.5 kW).

The startup’s design and digital processes in place also enhance the experience of customers who come to the dealership for service appointments. Upon arrival, guests drive to the on-site service reception area, where they are greeted by a service advisor who already knows their appointment details through the retailers’ integrated digital systems.

A space designed to provide a living experience

The AMG Business Center was created to host events and brand experiences for AMG enthusiasts. To celebrate the opening of the new facility while highlighting the potential of the AMG Brand Center as a unique event venue, Mercedes-Benz invited young people from the community-based organization Big Brothers Big Sisters (GFGS) to a themed evening. . of motor sport. The evening entitled “Propelling your future at Mercedes-Benz Toronto Queensway” included inspirational speeches from Marc Lafleura Canadian entrepreneur and racing driver, as well as a former mentee (“Petit”) who participated in the GFGS, and Demi ChalkiasA Canadian racing driver is featured in an upcoming feature on women in motorsports.

Lafleur comes from a very ordinary background. He remembers being in high school with shoes with holes. He found his calling in entrepreneurship and in 2016 he founded truLOCAL, an online marketplace allowing consumers to connect with local farmers and producers. In five years, he grew this company to a team of more than 60 people across Canada and America, then in 2021, he sold it for $16.8 million. Passionate about motorsport from a young age, he was able, thanks to truLOCAL marketing, to fulfill his lifelong dream: to buy a racing car and participate in competitions. In 2022, he became the Pirelli Sprint GT3 Series Champion and CASC Rookie of the Year.

Lafleur is passionate about sharing his story to show that anyone, regardless of their background, can succeed by following their dreams.

“As a former Little Brother and Big Brothers Big Sisters, for me, being here to talk to these young people is truly a homecoming. It’s an honor to partner with Mercedes-Benz to help children develop their future,” says Lafleur. “I hope my story will be an example. to show these bright young people that anyone can succeed by finding their passion, setting goals, planning a path forward, and directing their lives in the right direction – and by their own choice. »

Chalkias also overcame various challenges, both financial and health-related, to fulfill his dream of becoming a professional racing driver. He now drives a Mercedes-AMG GT4 n^o 34 and JMF Motorsports and is featured in an upcoming feature film about women in motorsport. Today, as a professional racing driver, he strives to inspire young people to find their passion and follow their passions.

“I love participating in events like Power Your Future. There is nothing more gratifying than knowing that you have had a positive impact on a young person,” says Chalkias. “As much as possible, I would like to encourage young people to know what they want and pursue their goals. »

Mercedes-Benz Canada is proud to partner with Canada’s GFGS to unlock the potential of Canada’s youth through the power of mentoring. Power Your Future Events aim to inspire and empower the next generation of Canadian youth, inspiring and motivating them to reach their full potential.

“’Empowering Your Future’ is an extension of how Mercedes-Benz is leading and accelerating change. As an organization, our approach is to think globally and act locally. It’s exciting to see the Mercedes-Benz Toronto Queensway team launch their beautiful new facility by extending our national partnership with Big Brothers Big Sisters to the local level by welcoming children from local branches of the organization as part of an “exciting evening featuring two sports interesting Canadian statistics,” he says Andreas Tetzloff.

As part of a national partnership, Mercedes-Benz Canada is the main sponsor of GFGSC’s National Youth Advisory Council (NYMC). This group of young professionals (ages 17 to 28) from across the country are helping to shape the future of consulting in Canada. NJC provides consultation, projects and has a leadership role in supporting Big Brothers Big Sisters of Canada on issues related to youth mentoring. NJC members ensure that the voice of Canadian youth guides the work of the GFGSC. Anna Chandra and Kira McCarronNJC members, participated in the “Propelling Your Future at Mercedes-Benz Toronto Queensway” event as attendees of the evening.

Our “Powering Your Future” partnership with Mercedes-Benz Canada builds relationships with the community through our National Youth Advisory Council. NJC Youth Ambassadors will unlock potential by working closely with their communities to expand opportunities for Canadian youth at risk,” he says. Jill ZelmanovitsPresident and CEO of Big Brothers Big Sisters of Canada.

About Zanchin Automobile Group

Zanchin Automotive Group started in Vaughan, Ontariowith only one dealership: No. 7 Honda, which opened its doors in 1973. Joe Zanchin he arrived in Canada from Italy, dreaming of building a better life. Through passion for cars, unwavering dedication and hard work, Zanchin Automotive Group has become one of Canada’s largest dealerships with 39 locations across the country. Ontario. The Group is committed to providing excellent service, engaging with the community and building a strong and trusted reputation in the automotive industry, for the manufacturers it represents and the guests it serves. Learn more at zanchinauto.com.

About Mercedes-Benz Canada

Mercedes-Benz Canada Inc. is responsible for the distribution, sales and after-sales service of Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and G-Class – including combustion models, plug-in hybrids and all-electric vehicles -, as well as Mercedes cars -Benz. Having its main office Mississaugain Ontario, Mercedes-Benz Canada employs approximately 250 people across Canada. In 2023, Mercedes-Benz Canada sold 35,949 vehicles through a national network of 59 authorized dealers.

Other information provided by Mercedes-Benz Canada are on the website media.mercedes-benz.ca.

SOURCE Mercedes-Benz Canada Inc.

Renseignements: Sinead Brown, (email protected)