Steve Jobs hid his expensive Porsche car to make millions of dollars for his company

Steve Jobs hid his expensive Porsche car to make millions of dollars for his company


Steve Jobs wanted money for his new company NEXT. In order not to scare off the investor, expensive cars had to disappear from the company’s parking lot for a few hours. Former Labor employee, Randy Adams, talks about this.

When was that? In 1985, Steve Jobs left Apple and started his own company: Next. The company mainly developed workstations for use in universities and for businesses. Due to the very high price, NEXT could not establish itself.

Shortly after the company was founded, also in 1985, Jobs hired engineer Randy Adams, who had bought a Porsche 911.

As luck would have it, Steve Jobs had recently bought himself a Porsche 911. Since then, there have always been two models in the company’s parking lot. But for the “deal” to happen, luxury cars had to disappear. This is what our colleagues are reporting Forbes.

Porsche gives the impression that the company has a lot of money

Why were Porsches bothering you? At a strategic moment, the two Porsches were parked behind the office to avoid any impression that the NEXT company had a lot of money. Adams explained that one day Steve Jobs came to his office and announced:

We should hide Porsche (…) “Ross Perot comes and thinks about investing in the company. We don’t want him to think we have too much money.

How did things end? Ross Perot, a famous American entrepreneur and billionaire, actually decided to invest in Next: Perot later invested a total of nearly $20 million in the company. This was intended to ensure that NEXT was able to market itself as an independent company until 1996.

In 1996, NEXT was finally acquired by Apple. NEXT software is still considered an essential foundation for today’s Apple operating systems (macOS, iOS and iPadOS).

However, it is still not clear whether the concealment of the two Porsche cars is the main factor in the scheme. In the end, Perot may have invested in the company despite the luxury cars. We can no longer ask Ross Perot because the businessman died of leukemia on July 9, 2019 in Dallas.

After repairing his MacBook Air, the user wanted to return the defective hard drive because he had lost important data. But Apple support could not help him. The customer then wrote an email to Steve Jobs and received a phone call the next day:

An Apple user lost important data, wrote directly to Steve Jobs, and received a surprise phone call