Alfa Romeo Milano is changing its name

Barely launched on the market (last week), Alfa Romeo Milano, the new 100% electric crossover from the Italian manufacturer, has attracted the ire of the Italian government …

One of the officials in the office reportedly announced that the use of the name “Milano” is prohibited by law. Although Alfa Romeo believes that the choice of this name meets all legal requirements and, at the same time, regrets that the government does not deal with more important things than the name of the new model, the manufacturer has everything also decided to change the name. “Milano” in “Alfa Romeo Junior”.

Jean-Philippeprendito – CEO Alfa Romeo: “We are fully aware that this moment will remain written in the history of our brand. It is a big responsibility and an exciting time. The choice of the name Junior is completely natural, as it is closely associated with the history of the brand. It has been our favorite with the public since the beginning. As a team , we choose again to put our passion in the brand service, to put our products and customers first. We have decided to change our name, although we know that we do not have to, because we want to preserve the positive feelings that our products have always evoked and avoid any controversy these days for our new short games car is unique, with an unprecedented number of online developer access, to the point where our website was lost for a few hours ».

The origin of the name “Alfa Romeo Junior”

After the success of the Giulia and its coupe version, the Giulia Sprint GT (designed by Giugiaro for Bertone), Alfa Romeo wants to attract a younger, more creative audience, who desire a car that is luxurious and unique, without the price. and the costs of use are too high.

On September 26, 1966, the GT 1300 Junior was presented in Balocco: rejecting the Giulia name, it was the origin of the new generation of Alfa Romeo. Similar versions of the Spider series will also be identified as “Junior.” »

The main mechanical variant has a 1290 cc twin-camshaft engine that, thanks to a single power transmission and a new timing system, produces 89 hp at a top speed of more than 170 km / h, only slightly lower than that of the 1600, and the ability to ensure high performance and driving pleasure.

# Automatic