Toyota’s fear for Tesla: Electric plans have been completely changed

Toyota’s fear for Tesla: Electric plans have been completely changed


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Of: Marcus Effler

Toyota has just begun its race to catch up with electric vehicles. Now the world’s largest carmaker is changing its strategy again.

Update from 10/27/2022, 11:47 am: Toyota’s entry into the all-electric era is slow. The second Stromer in the group (after the Lexus UX 300e), the Toyota bZ4Xhad to for a reason wheel hub bolt loose remembered and corrected. And now the entire ambitious electricity strategy is also coming under pressure, and after more than a year it is being revised again.

As a news organization Reuters reports that work on some of the planned 30 new Stromers has been halted, as have the Crown electric luxury sedan and the Compact Cruiser SUV. By early 2024, the new working group should fully revise the technical platform for battery vehicles or create a new one immediately.

Toyota’s fear for Tesla: Electric plans have been completely changed

The reason for the reorganization of many activities is said to be the pioneers of the electric car Tesla. Apparently, the Japanese are afraid that their current technology will not be able to keep up with the Americans and their efficient cars – let alone their more economical production. Batteries from Toyota and its partners should also be small, light and, above all, cheap.

If the new platform emerges, the first electric cars based on it would probably be ready for series production in five years – the time gap for electric competition, not only from Tesla, will be even greater.

First report from September 9, 2021, 4:51 pm: Today it seems like an echo from a bygone era: Toyota it was once considered the most environmentally friendly car manufacturer. At the turn of the millennium, the Japanese dominated the debate about electric cars with their Prius hybrid. The small sedan hatchback is what Tesla models represent today: a good statement of their drivers to be ahead of others technologically and to protect the climate. . In California’s major cities, the Prius can be seen as often as the VW Golf with a turbo diesel in this country. (Toyota becomes Lamborghini Urus: The body kit makes it possible)

Toyota offers: These cars now come in large numbers

What happened then surprised both experts and customers: Toyota rested on its ecological status, brought the plug-in version late and gambled its shot in terms of image and technology. Along with the popular electric cars with rechargeable batteries, the carmaker has so far not been completely stocked, with the exception of SUVs from its luxury Lexus brand. Instead, the Japanese are primarily relying on hydrogen – which, if it is, will play a big role in trucks in the future. Just recently Toyota executives openly defended their exclusive course.

Toyota’s first battery car: bZ4X © Toyota

But now the realization seems to be gaining ground that without a large number of battery-powered models, the position as the world’s largest car manufacturer (always rivaling Volkswagen) cannot be maintained in the future. And according to the motto: “If you want to turn things around, then do it right”, Toyota should plan a big campaign right away. “The automaker’s recent plans show that it is aiming for similar success with hybrids with battery-powered vehicles,” explains Bakar Agwan, Senior Automotive Advisory Analyst at Global Data. “Toyota is investing in the development and manufacturing of a full range of batteries to drive mass production of electric vehicles and achieve its goal of selling eight million electric vehicles by 2030. (New Toyota Highlander Hybrid in Europe: Very low consumption – but one thing bothers)

Toyota offers: Battery technology should be better

Global sales of fuel cell vehicles are expected to exceed 30,000 units per year in the coming days. These are still part of the electric strategy, but the focus is now on battery vehicles that are more suitable for everyday use. “Plans for the next ten years include improving the current lithium-ion battery technology to reduce risks such as fire and extend life, and introducing a new advanced lithium-ion battery,” industry expert Bakar Agwan said, “In addition, work should be done. Implementation of equipment and structures to reduce battery costs by 30 percent and ultimately reduce battery costs per vehicle by 50 percent.” Toyota, along with battery specialist Panasonic, is now one of the leaders of the manufacturing company. solid state batteries, considered the next generation of rechargeable batteries. (Accidents during the Paralympics: Toyota stops robo-taxis in the Olympic Village)

The blue Toyota Mirai is refueled.
So far, Toyota, like the Mirai, relies on the fuel cell. ©Toyota

Toyota presents: First model on new battery platform

At the moment, however, there is only one mid-range crossover with an electric drive, which works as a model under the mystical abbreviation bZ4X and should be offered in various versions almost all over the world. The mid-size car is based on a new electric platform (“e-TNGA”) for battery vehicles, which can be adapted to a large number of different types of products: length, width, length, wheelbase is flexible, front wheel or drive rear-wheel drive is only possible as an all-wheel drive technology.

“Toyota seems to be very thorough in its battery plans and will address important issues related to batteries and electric vehicles,” analyst Bakar Agwan believes, “namely, high vehicle costs, range concerns, concerns about life, battery quality, performance and fire. danger.” Apparently, it has Toyota here from Volkswagen learning, competitor for first place in the world: If you come later than others, you should do better. (Including material from press-releases)

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