Turmoil in the F1 team. This is a response to negative outcomes

Turmoil in the F1 team. This is a response to negative outcomes



Press Kit / Alfa Romeo / Pictured: James Key

Katarzyna Łapczyńska


Alfa Romeo’s disastrous 2023 season has raised eyebrows from Hinwil team bosses. On Wednesday, Switzerland announced a new technical director. It was James Key, who until recently worked at McLaren.

The team from Hinwil is in a transition phase. The 2023 season is the last in which he participates in the name of Alfa Romeo. This is due to the investment of Audi, which will enter Formula 1 in 2026 according to the Swiss team. Germany already owns 25 percent. Sauber shares, because that is the name of the company currently competing in F1 under the Alfa Romeo brand.

Audi is slowly investing in the infrastructure of the Hinwil factory, so it was expected that the Swiss would start getting better and better results in F1. Meanwhile, the situation is getting worse. Suffice it to say that Alfa Romeo currently has only 8 points and is eighth in the Constructors’ Championship. For this reason, change was inevitable.

Alfa Romeo announced on Wednesday that James Key has been appointed as its new technical director. The British engineer, who has more than 25 years of F1 experience, will start his job in September. Then the non-compete clause that applies to Key in connection with his previous employment with McLaren will expire.

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The appointment of the former technical director of the Woking team means that the current head of the technical department – Jan Monchaux – will lose his position at Alfa Romeo.

Key was already technical director of the Hinwil team from 2010 to 2012 before moving to Toro Rosso (now Alpha Tauri). Under his leadership, the M model C31, which gave the team four podium finishes thanks to Sergio Perez and Kamui Kobayashi.

“I am happy to welcome James home to Hinwil. He joins us in shaping the future of this team. The organization he will find here has changed a lot since he last worked here. However, the motivation and commitment that contributed to the team’s success last time is still the same,” said Andreas Seidl, CEO of the Sauber Group.

– Betting on James is another step on the path to further growth. He has a lot of experience in the game, not only as a technical director, but also in many other positions. He will lead the process of technical and organizational change of the team – added Seidl.

Interestingly, Seidl was until recently the boss of McLaren, where he had the opportunity to work with Key.

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