Global growth of Lexus payment models: up to 32% in 2023 – Industry and Analysis

In the period from January to December 2023, Lexus achieved a global record of 824,258 units sold, an increase of 32% compared to the previous year. The growth that can be attributed – we read in a letter from the first brand of the Toyota Group – to high demand, especially in North America, Europe and Japan and also the return of stable availability of materials, which contributed to the increase in production and therefore deliveries.

“We express our gratitude – commented Takashi Watanabe, global president of Lexus – to each of our customers for their loyalty. Lexus will continue to develop unique initiatives, focusing on the development and promotion of battery electric vehicles in pursuit of the goal of building zero emissions of carbon”. “Furthermore – said Watanabe – we are committed to respond quickly and accurately to customer needs, adapt to changing times and continue to strive to create cars that are fun to drive and reliable.”

In particular, Lexus sales in Europe reached 69,202 units (+46%), those in North America 355,606 (+24%), those in China 181,411 (+3%) and those in Japan 94,647 (+129%). The ratio between Lexus and Ice electric vehicle sales worldwide reached a record 47% thanks to the range expansion with the new RX and the RZ Full Electric model. Additionally, in Europe, the commercial success of key models such as the NX (41,367 units), RX (20,484) and UX (11,194) has helped make Lexus one of the fastest growing premium brands.

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