Lexus’ vision of future mobility at Milan Design Week

The Milano Design Week 2024 enter the future and Lexus, which brings all of it creative and diverse vision at the most important cultural event in Milan.

“Time” is the name of the installation based on the Lexus Future Zero Emission Catalysta concept that reflects the brand’s desire to maximize the potential offered by electrification and innovation, to create its new concept of mobility.

“Time”, future mobility

Installation, inclusive two works that show all the visionary capabilities of Lexusit will be open to the public from 16 to 21 April, it is located at the Superstudio Più Art Center and Art Garden in the Tortona area.the most famous district for design in Milan.

The works shown will be “Beyond the Horizon” by Hideki Yoshimoto/Tangentinstallation led by concept car LF-ZC (Lexus Future Zero-emission Catalyst) a new modern electric model that will allow driving very powerfully, with “8 minutes and 20 seconds” of Dutch solar designer Marjan van Aubel, where the common theme of the time reflects the progress made by Lexus in the design and manufacture of human-oriented vehicles.

With this installation, Marjan van Aubel demonstrates Lexus’ commitment to mobility innovation by collecting challenges of electricity and technologyaiming for carbon balance and high quality.

Imagine walking along it: four individual motion sensors make the light bounce and explode like water on the base of the installation, which represents the EV vehicle platform. At unexpected intervals, the installation comes alive in an ephemeral concert: the light descends like a high-pitched sound, reflecting the car’s movements in motion and giving a sense of the energy and fluidity of driving.. The work uses solar energy, thanks to the organic photovoltaic plates (OPV): the energy is stored in batteries connected and used to run the work exhibition which, in turn, creates the illusion of time passing , where the warm tones of the dawn give off. cool tone method. The installation also features the natural sounds of pianos, string instruments and music boxes, as well as chirping birds and bamboo plucking.

Named in reference to the time it takes for sunlight to reach Earth, “8 Minutes and 20 Seconds” is a three-dimensional interpretation of Lexus’ innovative electric design.which aims to push the boundaries of design and technology towards a zero-emission future.

At the same time, with his installation “Beyond the Horizon” designer Hideki Yoshimoto combines cutting-edge technology with ancient Japanese craftsmanship to create a large space with a series of two-meter tall sculptures. which, although they look the same, create unique plays of light to give the illusion of entering a different space. It is positioned at the center of the LF-ZC packaging, a symbol of the innovation and mobility of the future of Lexus.

Paying attention to the smallest details, combining tradition and innovation, the packaging includes a a large projection screen (4 meters by 30) whose material is inspired by the legacy of the old Echizen “washi” paper, known for the screens found in traditional Japanese homes.. In this case, it was made with bamboo fibers, recalling the presence of this sustainable material in the interior of the LF-ZC and recalling the famous craftsmanship of Lexus, which always keeps an eye on its precious Japanese heritage.. The screen shows a sequence of projections, from dawn to dusk, accompanied by an original and abstract soundscape created by music composer Keiichiro Shibuya.

Lexus has always challenged conventions in the luxury car industry, working to expand the scope of its products and services, to exceed the expectations of its customers. We have a strong human-centered philosophy and believe that by continuing to explore the relationship between people and time – the title of our exhibition – we will be inspired to create new and special experiences – and Simon Humphries, Lexus Chief Brand Officer

Lexus Design e il

For the fifteenth consecutive year, Lexus takes Milan Design Week to celebrate its passion and commitment to design. In fact, the brand’s ethos towards innovation, craftsmanship and the use of new materials has been driving design towards new, sustainable and human-centered frontiers for years.

With the new concept that inspired the installation, in fact, we are talking about a new style, with a theme “stimulating simplicity”. All of this contributes to enhancing the Lexus identity through the use of refined and simple styling to bring to life a visionary, high-impact design.

We are happy to return to such an international stage, at Milan Design Week, for the fifteenth year in a row. For us at Lexus, design is an integral part of our DNA, the foundation of our values ​​and vision that permeates everything we do. Every year we are committed to bringing an exhibition that is a combination of innovation, technology and creativity: with Time, but also with LBX, we want to invite people to reflect on time, on the transition we are going through and what the future will entail. Mobility electrification represents an opportunity to recreate the joy of driving thanks to technology, but above all to show what is now and our vision of what will be the cars of the future – announced Paolo Moroni, Director of Lexus Italy

LBX returns to Milan

Along with “Time”, in Superstudio Più it will also be possible to admire the LBX, the acronym for Lexus Breakthrough Crossover SUV.which Lexus entered a new market, redefining the new concept of true luxury in a small car.

The LBX is characterized by high-quality covers and finishes, with strong visual and tactile appeal. In addition to semi-aniline leather, options include a vegan interior that uses synthetic leather and green materials for the seat covers and steering wheel, gear lever and door trim. High priority was paid space design, designed according to the concept of Lexus ‘Tazuna, with the main controls and information sources placed immediately next to the driver; therefore, their operation requires only small hand or eye movements. All of this helps to keep the driver focused, reduce distractions and enhance safety while driving. Added to this is a better appearance with a dashboard well integrated into the door panels and ambient lighting that makes the attention to the customer by Omotenashi Lexus even more evident: those who get into the car feel welcome and at ease, thanks also to a. a range of 50 color options, organized into themes that evoke different emotions.

Dates and times:

• Days open to the public:

o From 16 to 20 April, from 11.00 to 21.00

o On April 21, from 11.00 to 18.00

• Location: Art Section and Art Garden, Superstudio Più, Via Tortona 27, 20144 – Milan, Italy
• Works shown:

o “Beyond the Horizon” by Hideki Yoshimoto/Tangent (Art Point)

o “8 Minutes and 20 Seconds” by Marjan van Aubel (Art Garden)

Those artists

Hideki Yoshimoto

Hideki Yoshimoto, founder of the global design and innovation brand Tangent, was the winner of the first Lexus Design Award in 2013.while still a student at the Royal College of Art in London. His project, “Inaho”, then it was developed as a commercial product. Yoshimoto specializes in progressive integration of design and engineering. In addition to providing designs and concepts for international luxury brands, it works in a wide range of industries. Tangent is a design engineering studio that aims to express the idea of ​​”bringing technology closer to people’s lives and times, rather than imposing it”. Its collaborative approach reflects the relationship Lexus aims to build between its customers and mobility.

Keiichiro Shibuya/ATAK – Composer

Musician and composer Keiichiro Shibuya graduated in composition from Tokyo University of the Arts and today works internationally, moving from Tokyo to Paris. His work ranges from contemporary electronic music to piano solos, operas, vocal compositions and sound installations. Shibuya has also worked on many film soundtracks: in 2020 he received Music Award al 75° Mainichi Film Awards and it was was awarded at the 30th Japan Film Critics Awards for the film “Midnight Swan”. Through his work, he questions the boundaries between technology, life and death.

Marjan van Aubel

Marjan van Aubel is a Dutch solar designer whose work explores innovations that combine sunlight and technology for a sustainable future.. He is the director of the Marjan van Aubel Studio, which he produced Award-winning creative activities aimed at integrating solar energy into everyday life. Marjan van Aubel Studio is an award-winning creative studio bringing solar energy into everyday life. Designing a bright future, combining the fields of sustainability, design and technology, the studio creates lasting change through solar design, seamlessly integrating solar energy into our environment as well as buildings and objects. – with the goal of making solar energy available to all people. The most important works are the Sunne, the Current Table, the Power Plant and the roof of the Dutch pavilion at Expo 2020 in Dubai. Marjan has partnered with international brands such as Cos, Timberland, Swarovski with the aim of accelerating the global transition to solar energy. He graduated from the Royal Academy of Art (Design Products MA) in 2012 and the Rietveld Academy DesignLAB (BA) in 2009.

Font: Lexus