Online programs and tours to discover the historical cultural heritage: in Cupra Marittima art conversation and digital – picenotime

An app to explore the area through 3D reconstruction and viewers to engage with archeology, as well as a new logo for the brand identity. Cupra Marittima: with “DeA Cupra Digital e Arte” art meets digital and history is about the future. The innovative project of the Municipality aimed at raising and promoting the area aims to make the city of Marche a competitive, innovative and sustainable cultural capital and tourist destination. This morning a preview presentation to the press and Wednesday 24 April to the public, as part of a public event scheduled to take place at 6.30 pm in Piazza Possenti.

«We are proud to present this project to our entire community– announced the mayor
Alessio Piersimoni-. “DeA Cupra Digital e Arte” is an integrated promotion strategy that we have been working on for some time now with the aim of making the artistic heritage of Cupra Marittima more accessible and attractive. By using digital tools and new forms of communication we expand the ability to describe our area, increase the opportunities of discovery and knowledge for visitors and attract different tourist goals not only in summer, but throughout the year. I thank the councilors and city councilors for the important team work done by the municipal offices for their fundamental contribution».

Through a tender from the Ministry of the Interior given to small and medium-sized art cities and villages to encourage the implementation of tourist flows, promote and relaunch the artistic and cultural heritage, the Municipality of Cupra received funding of almost 200 thousand euros which made the implementation of the project possible. “DeA Cupra Digital e Arte” includes three methods of intervention: access and digital actions of heritage; actions of community participation, preparation and appreciation of artistic heritage and branding, promotion and dissemination of all parties.

All technology was developed by ETT Solutions Spa, a leading company in multimedia innovation for culture and tourism. An app, DeA Cupra, has been created that describes the highlights of three tourist trips: the Archaeological Park, Borgo di Marano and Piazza della Libertà based on the works of art preserved in the Church of San Basso. Interesting facts are geographically oriented and present multimedia images, information and knowledge. In two of these “points” it will also be possible to witness a 3D reconstruction in augmented reality: the first is the head of the goddess Cupra visible from all perspectives; the second is a living room with a fresco of a woman on a red background found on an archaeological site, whose representation is based on the research of Professor Ilaria Di Tano of the L’Orientale University of Naples. The app, made in Italian and English, will be available from the end of May – the beginning of June. In addition, two True Facts centers will be established, one in the information area of ​​the Civita Archaeological Park and one in the Regional Archaeological Museum. By wearing the visor it will be possible to admire the video of Cupra and its great historical-cultural heritage, created by a drone for 360 ° photography and from low positions. Another viewer will instead allow the user, thanks to Matterport technology, to visit online inside the Archaeological Park.

«They are virtual tours that allow the visitor to enjoy, even from a distance, our important historical-cultural heritage in an experiential way. – said the Councilor of Culture and Tourism, Daniela Luciani-. In order to carry out this ambitious project, the participation of economic operators and local associations was very important, which led to the creation of community workshops, the creation of a video document for the appreciation of our artistic beauty and a trip to the “Nazzareno Tomassetti” exhibition. . : some of the works of the Cupra sculptor will be placed along the natural route from Marina to Marano, which will be named after him in the next few days. Artist residencies, however, are among the upcoming plans».

Finally, to give more recognition and marketability to the Cupra Marittima brand identity, a new logo was created represented by the face of the Cupra goddess outlined in size. Many communication activities were also implemented, including a tourist brochure with all the features of the area.

In addition to ETT Solutions Business, the project partners also include Moretti Comunicazione, Ideazione Innovation Agency, Integra and Il Picchio collaborations, Arca dei Folli association, JustMo’ soc. coop, Prometeo Sas di Giorgio Bisirri & Partners and Imago Animae Srl Simplificata.

Furthermore, the press conference was an opportunity to present the “Cupra Marittima” institutional program and all the services offered to citizens. The application, managed by councilor Remo Lelli in charge of creative activities, is linked to the institute’s website and the tourist website.