Chrysler will be banking on minivans for a long time to come

Vans is part of the history of Chrysler. The manufacturer, which today has only this type of car in its portfolio, says it wants to continue to remain highly competitive in the segment. According to Chris Feuell, general manager of Chrysler, this is a successful niche that will maintain growth in the coming years. So the company will rely on Pacifica and Grand Caravan to represent the brand in the market. The Pacifica’s future looks bright, while the Grand Caravan’s is bleak.

A van company

The general manager of Chrysler has been clear, minivans will not disappear from the catalog of Chrysler. He also remembered that the American company invented the idea of ​​this type of car, and that Chrysler will continue to produce products in that segment for a long time.

Chris Feuell also explained, during a conversation with the RPM team, that the market was hungry for this size. According to the latest sales figures, the van division saw a 120% increase in sales in 3^e the quarter of 2023 compared to that of 2022. The director also added that the estimates and analysis carried out by marketing experts indicated that the segment will still have great demand at least for the next 10 years.

Pacifica update, bad job for Grand Caravan

Chrysler therefore wants to remain a competitive manufacturer in the niche. To do this, the manufacturer plans to make a major update of the Pacifica by 2026. Very few details have been leaked, but we can understand that the plug-in hybrid version will always be prioritized, and that the next Pacifica will have the right to an important style exercise.

Chris Feuell noted that the Pacifica’s plug-in variant was a real success across North America, and that Chrysler would offer more options to the brand’s customers in the near future. Perhaps this suggests that a regular version of the hybrid could be added to the lineup.

As for the Grand Caravan, the Director General was reserved about its future. The latter, who previously did not talk about the product during the meeting, mentioned that it will still be released in Canada as a separate model. However, no major changes are expected in the coming years, at least as far as we can understand.

Good news? Chrysler’s Canadian plant, in Windsor, Ontario, will be systematically prioritized to assemble and build the group’s future vehicles. This plant will also be responsible for the production of the next Dodge vehicles.

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