Subaru Italia launches Spotify channel. The project, signed by Mercurio GP, involves the creation of ad hoc digital and social content

Designed to provide the perfect soundtrack for all trips and vacations, the Spotify channel Subaru Italy launched in December 2023 with an unreleased single Jingle Bells (Subaru version): a Subaru-style interpretation of the popular Christmas song, using the car brand’s communication codes and bringing listeners into the world of AWD (All-Wheel Drive) through fast-paced lyrics and a sing-along song.

Thanks to the constant work of social listening and data collection, ad hoc playlists were created: from those suitable for holidays such as. Xmas-MODE and Chi Subaru on New Year’s Eve…, for those dedicated to those who like to dominate snow roads like Curve, neve e rock. Not to forget Subaru loversthe first playlist created entirely by Subaristas for Subaristas with all the hits chosen by the community through some of Subaru’s social features.

Loans

Federico Castelli: ECD
Marta Corbetta: Customer & Communications Manager
Giulia Crivelli: Account
Stefano Longoni: Sound and music consultant
Noa Sempels: Art Director
Giacomo Borgatti: Social Media Manager
Andrea Conti and Roberto Magistrelli: Video Editor
Music by Fabrizio Baldoni