Dacia has no interest in participating in the electric race. “We are considering LPG!”

The new Duster, Jogger and Sandero will remain the flagship. Xavier Martinet, vice president of sales and marketing of the Dacia brand, announces that the brand will not participate in the mad race for electric mobility. Instead, it makes LPG drives and will soon introduce new, more powerful engines using autogas. It also introduces hybrid drives.

Dacia is focusing on LPG and has no intention of investing more in electric drives. Instead, it will offer a wide range of automatic gas engines and will introduce hybrids, including mild hybrid units that can be combined with 4×4 drive.

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“We focus on LPG, this reservoir accounts for more than 30% of our sales in Europe. This is a very good solution for customers who drive cheap and it is ecological, 20% better in terms of Co2 emissions.” – said Xavier Martinet. “We also offer hybrid drive systems, and in the case of the new Duster it will be a Mild Hybrid engine that can be paired with a four-wheel drive.“

Dacia is not interested in producing cheap cars. Instead, it will offer cars with better value for money.

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“We no longer want to produce cars that are the cheapest, but cars that offer the best value for money. In other words, we want Dacia to remain the best car you can buy for the price you pay.” added Martinet. “New opponents appear and we face them. This is all for the benefit of customers who have a choice.“

Dacia intends to take care of customers’ wallets and introduces only those solutions that are essential.

“Are people willing to pay more for support systems? We know that many of our customers don’t consider a car to be worth more just because it has more ADAS systems. Why do we only keep those that are required by law. We respect the wallets of our car buyers.” – says Xavier Martinet.

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Dacia enjoys the best reputation on the market and has the highest residual values.

“We already have the highest residual value of any brand because people enjoy theirs and that also translates into a very high selling price compared to the cost of a new car. We want Dacia to remain a logical choice and remain affordable, but with increasing value as a product, and a good example of this is the new 7-year Zen warranty, now available in Spain.”- concludes Martinet.

source: El Confidential