Is Maserati moving back to 100% electric?

As the global auto industry moves toward electrification, Maserati may finally be taking a more ethical approach. In recent times “Maserati Folgore Day”event dedicated to the promotion of its future electric models, including the new Grancabrio Folgore, Davide Grasso, CEO of Maserati, took the time to highlight the strategy of the brand, emphasizing its heritage and its roots in Italy.

Davide Grasso recalled that Modena, the historical headquarters and logo of the brand, will remain Maserati’s center of courage. The city, home to Italy’s oldest automotive manufacturing site, will continue to play a central role even in the electrified future. Maserati stands out for its commitment to “Made in Italy”, with production that remains entirely based in Italy, from design to manufacturing.

Despite the clear electrification mission announced for 2028, where the entire Trident range will be electrified, Maserati would ultimately not completely close the door on thermal technology. Grasso stressed the importance of giving customers choice, by not setting a specific date for the cessation of production of combustion engines. This technique can vary according to the market and consumer preferences, thus refusing to force a switch to all electricity.

It is undeniable that Maserati is going through a difficult period wanting to be a 100% electric luxury brand while Lamborghini or Ferrari will always offer a hot hybrid in their lineup. Maserati finds itself at a strategic crossroads, finding balance between fuel and electricity. It confirms its commitment to providing electricity, while continuing to focus on the wishes and needs of its customers. The latest developments regarding the future Quattroporte platform are probably unrelated.

So it may be that some European countries only have Folgore models on the list while others will have hot engines. The last question remains: what is the hybrid fuel engine? GME T6? To be continued…