Volkswagen, irony and innovation in Gamma T ads

A photo of the new Tiguan commercial

Also Volkswagen your tip Great Videosoftware to stream from Amazon which began broadcasting last April 9 advertisements on its programs. In particular, the German car giant has chosen to be involved in the fourth season of the well-known comedy program. LOL: Anyone who laughs is out for the commercials offered for the new T-Cross and the new Tiguan, both with a fun approach to the everyday situations of family life.

The ad for the new T-Cross revolves around the claim “Beautiful to live” and a young girl’s passionate desire to be beaten, which her parents accept by giving her a drum kit.

“For all the journeys of life” is the theme of the new Tiguan’s campaign: the protagonists are a father and his children who face a terrible adventure camping in the forest which, however, turns out to be unexpectedly welcome.

The irony at the center of Volkswagen’s two campaigns is the perfect trigger for the episodes of the fourth season of LOL: Who Laughs is Out, a program that is therefore always relevant.

The partnership with Amazon Ads, for which Volkswagen has already created various activities in the past such as the documentary “Charge your brand” by Marco Montemagno, represents “a fundamental part of the communication activity dedicated to the T-Family, the range of Volkswagen. SUVs that have been updated with the new version of the T-Cross and the arrival of the all-new generation Tiguan”, the company said in a statement.