Volkswagen India announces a new initiative for customers: The Volkswagen Experience

Volkswagen India today launched its new community-based initiative ‘Volkswagen Exercise’, a program designed to bring customers and fans of the brand together for the best Volkswagen experience.

With the launch of ‘VWe’, Volkswagen India has also launched ‘Chapter 1: Exciting Expedition to Ladakh’ which will offer customers a lifestyle curated, self-drive expedition in the Himalayas and Ladakh.

Under ‘VWe’, Volkswagen India will create opportunities for customers and fans to engage with the brand, its products and services. Participants will get an in-depth experience of driving Volkswagen’s famous German vehicles, including the Virtus and Taigun, as well as the Tiguan.

Ashish Gupta, Brand Director, Passenger Cars, Volkswagen India, said, “Because owning a Volkswagen is more than just driving it. It’s an experience and a lifestyle in itself. As a customer-centric brand we have always strived to connect with our buyers and fans across the market .Today we are proud to introduce our latest Volkswagen Experience program which is set to give the greater Volkswagen Community in India a platform to develop a better experience with the Brand a brand that makes owning and driving a Volkswagen a unique experience.

The inaugural chapter of the Volkswagen Experience is set to begin in June with a five-night, six-day trip across the Himalayas that will be conducted as two separate journeys. This self-drive adventure will start from Chandigarh on June 9, and head over the Himalayas, through the Spiti Valley and into Ladakh. Following this, the second convoy will depart from Leh on June 18, en route back to Chandigarh and conclude on June 23.