Our actions are a reflection of the world, and vice versa.  We need to be aware of their effects.

Our actions are a reflection of the world, and vice versa. We need to be aware of their effects.


Cities have a very special, unrecognizable environment. Beyond their shapes, the colors that fill the streets, the languages ​​that can be heard in the streets and their sounds, the types of buildings that have their characteristics, these environments give life to cities, make them pulsate, almost like living. to be They are vibrations that are immediately noticeable, but not easy to define. “If no one asks me, I know; if I want to explain to anyone who asks me, I don’t know him anymore”, Augustine thus introduces the mystery of time. And the same goes for places and how we see them. I do not know whether these atmospheres arise from the cities themselves, or whether instead they activate them from outside, and contribute to their evolution; or, again, whether they represent shared feelings and emotions. What is certain is that these atmospheres are related to our emotions; how we feel in a certain place, at a certain time, and therefore how we live and how we are. Following this thin but resistant thread of reference and communication, Audi seems to have found its place of choice in Milan, because of the great solidarity of values: elegance, design, innovation – today it is condensed into the most important event of world design. , Design Week and Fuorisalone, to extend the Salone del Mobile event to all parts of the city.

In the context of Audi Development Housea creative pavilion designed by the eponymous international design studio BIG Referaction and which occupies the exciting spaces of Portrait Milano’s Piazza del Quadrilatero, at Corso Venezia 11, lovers and curious visitors this year can discover in the world preview until April 28 the highlights of the Audi Q6 e-tron, a fully electric SUV that proposes redefining the standards of advanced electric mobility for exemplary dynamics and performance. After a long time the topic of electricity has been touched on in many areas, we are starting to see the first big results in terms of performance in real use. Audi’s first model series based on the original Premium Platform Electric (PPE) platform, The Audi Q6 e-tron is the first electric SUV and certified carbon neutral, a new expression of what is known “Profit through technology”, technological leadership, the ability to develop thanks to technical research, to follow new paths and to set ourselves as a model and example, capable of raising awareness and reminding us of our responsibility. The reference point in the autonomy unit, up to 625 km, and charging power, up to 270 kW. The model is offered with two power modes known for the quattro electric wheel drive: Audi Q6 e-tron quattro and Audi SQ6 e-tron quattro, which – thanks to the lithium ion battery with a standard capacity of 100 kWh – can be and freedom. respectively at 625 km WLTP – a record value among fully electric D-SUVs – and 598 km WLTP.

These basic mobility records are accompanied by advanced functions, such as digital enhancements, which AI-controlled voice command and a cockpit known for “digital action” with a panoramic display and Android Automotive OS operating system that’s the logo. Furthermore, with the Audi Q6 e-tron, there has been a further evolution in regards to what is one of the fundamental design elements: lighting technology. The second generation of OLED technology, in addition to distinguishing the appearance and style of the new Audi models, significantly increases the range of functions for the benefit of individual and collective safety, thanks to the Car-to-X interaction: the sign of proximity to work. which integrates an innovative communication light that alerts other road users in case of danger. The lights Audi, from the aesthetic design solutions, thus becomes a real tool of communication: with the occupants of the car and with other road users. So we move from a project of form to a project of light movement, looking for a very successful synthesis between form and function. Furthermore, it will be possible to customize the car’s lighting design as before, thanks to the MMI infotainment system and, for the first time, also through the myAudi app. Finally, the new electronic architecture of the E contributes to the digitalization of the machine3 1.2, which makes it possible to use AI for voice control.

But back to performance on the road: 387 HP Audi Q6 e-tron quattro and 517 HP Audi SQ6 e-tron quattro, with quattro electric all-wheel drive, allows you to recover up to 255 km of travel in just 10 minutes. in the HPC station, also thanks to the predictable temperature management and the original heating equipment pump that is compatible with the Plug & Charge function. In fact, to solve the old problem of charging stations, which in Italy unfortunately still remain very few in the region, included in the Audi Value Leasing formula, there will be an E-GAP payment. “for local needs” to refuel the Audi Q6 e-tron anytime and anywhere, a service that recharges in a fast mode during work hours, dinner, concerts or any other time you want. Through a special program you can geotag and request payment wherever you want. In cities covered by the service, 100% electric vans reach the car and charge. The “on-demand charging on location” service is included in the Audi Value Rental long-term rental formula. At that time the customer has to bear the costs related to the energy only, corresponding to the normal fast payment.

As expected last yearthen, during the presentation of the sports model Listen to the sky, the future of the automotive industry is increasingly linked to flexible, complex and customizable service subscriptions. Also use limited resources and adapt according to the sustainable vision. Audi has thought of everything in this regard. For those who are worried about facing a long journey, perhaps on vacation, in an area that is not sufficiently served by the charging infrastructure, thanks to the e-tron conversion service, which can be activated exclusively by Audi Value Rental Customers, it will be possible choose for a period of no more than two weeks a year – divided into two periods and renewed every year of the contract – for a hybrid car from the Audi range, in order to have one’s mobility needs satisfied without sacrificing quality and driving pleasure. four rings.

In some respects, cars are a field very close to architecture. They are objects, but also spaces, that welcome us, protect us and thanks to which we can move freely, experience new spaces, have new experiences, starting from. from the experience of traveling itself, whether it is a small trip of half an hour in our daily life or maybe seven hours, to a distant and unknown place, which excites us and attracts us as a person who wants to. And ReferThe invitation step is to reflect on our actions, on the awareness that we have of the results of our lives on everything around us, that we can also develop one step at a time, one sector at a time, while keeping our eyes. in the reflected image that is returned to us. It is possible, in fact, that sometimes it seems to have a disability, not in line with what we think of ourselves, and our values. In this case, above all, it is important to make changes, to work for ourselves. In fact, humans have a very big responsibility, which is due to the great power we have gained, due to the use of technology. Audi wants to immediately bring us back to this reality. We humans are always hungry for life, and as we well know this comes at a price, primarily in terms of environmental impact and consumption. Audi-like attention to products and its supply chain allows us to keep our inner fires burning, yes, but to significantly reduce our impact on our environment and on the other species we share.