Xavier Riva is leaving Lexus to join Toyota Financial Services

Xavier Riva will be the Chief Operating Officer (COO) of Toyota Financial Services from April 2. He will be replaced by the head of Lexus France and Vincent Peru, the current director of network development for Toyota and Lexus. That position will fall to Martin Millot, who is in charge of marketing and communications for Lexus.

the beginning of April to see several movements in the head of Lexus France and Toyota Financial Services. Xavier Riva will leave his post as director of Lexus France to become Chief Operating Officer (COO) of Toyota Financial Services, the automaker’s banking arm. To take his place as the first brand leader, the group chose Vincent Peru, who is currently the director of network development for Toyota and Lexus. Xavier Riva announced his new works during the presentation of the new Lexus LBXwhile stressing heartache after a long career at Lexus. « I’m leaving a great team, which I’m grateful for, but I’m not staying too far », he said jokingly.

Martin Millot in Internet development

The arrival of Vincent Peru as CEO of Lexus France also leads to the arrival of Martin Millot as director of development for the Toyota and Lexus networks. This game of musical chairs should continue to reshape the work within Lexus marketing and communications. Indeed, Martin Millot oversees these areas of activity until this weekend. His duties may therefore be delegated to one or more members of the Japanese group.