Volvo – history of the brand –

Volvo – history of the brand –

Volvo is a Swedish passenger car brand with a very rich history, which is mostly associated with many innovations in the field of safety. It has been around for almost 100 years and is currently included in the first car segment.

How was Volvo born?

Mark it Volvo was founded in 1927 in Gothenburg, Sweden. From the beginning, his main goal was to create cars that would be as safe as possible. The first car of this brand left the production line on April 14, 1927. In the following years, Volvo began to build its position.

An interesting story is the first Volvo brand logo. It is similar to what this brand is associated with today. However, it was not a specially designed symbol, but just a picture of the radiator grille from the brand’s first car in history.

The beginning of foreign expansion

In the 1940s, Volvo began to expand its offering. That’s when the preparations to enter the American market began. However, the first Volvo cars to the United States did not arrive in the United States until 1955, and the official import of cars abroad began a year later.

Another achievement in the history of the Swedish brand is the opening of the first factory that did not exist in Sweden. This is a plant in Halifax, Canada. A year later, another plant was opened in the home country. A factory was opened in Torsland, which today is one of the most important for the brand. Another important factory started operating a year later. We are talking about 1965, when the factory was officially opened in Ghent, Belgium.

Safety design

Volvo has done a lot for road safety. In 1944, the Swedes used glued glass for the first time, greatly increasing safety in the event of glass damage. From 1959, every Volvo car had seat belts with 3 points. In addition, the Swedish brand decided not to make money on this invention and the patent was available to all car manufacturers for free.

Other innovations that Volvo is involved with include SIP, an impact protection system, and soon after, side airbags were added. Other safety solutions are, for example, the blind spot monitoring system, ESP and many other innovations that have made cars today at a higher level of safety. For this reason, Volvo cars have been regarded as benchmarks in terms of safety for years.