The audience for BMW’s great events at Milan Design Week – Mondo Motori

There were over 65,000 visitors to the ‘Future of joy by BMW Design’ installation at Milan Design Week. During the week dedicated to design in the capital of Lombardy last week, many visitors crossed the threshold of the House Of BMW via Monte Napoleone 12.
This week, the BMW House organized talks, themed evenings, meetings with artists and chefs, all called to share the moral vision of tomorrow’s world not only in terms of freedom of travel, but also social responsibility, entrepreneurial excellence. , art and culture.
Visitors had the opportunity to discover the world of the BMW Vision Neue Klasse and the avant-garde that is characteristic of this model that shows the product degradation of the 6 new models especially electric that will arrive on the market early next year.
“Milan Design Week – announced Massimiliano Di Silvestre, president and CEO of BMW Italia – is an event of great importance for us, as it allows us to share our vision of design and innovation with an enthusiastic public. We are very grateful to the 65,000 visitors who visited our House of BMW and we are proud of the success achieved by the BMW Vision Neue Klasse” During Milan Design Week 2024, the BMW Vision Neue Klasse also received the Automotive Design Award 2024 in the Concept Cars section.

Reproduction reserved © Copyright ANSA