Car sales numbers Q1/24: BMW does better: BMW drives away from Mercedes – News – Mercedes fans

Update 12th April: BMW is driving away from Mercedes

Although Stern’s car sales were languishing in the first quarter, its first rival BMW was able to make significant gains. The fact that Munich-based Mercedes-Benz is floundering in terms of sales really cannot leave anyone indifferent at the head of the Mercedes-Benz Group AG. While Mercedes-Benz reported a decline in vehicle sales of 463,000 units (minus 8 percent) in the first three months of the year, BMW recorded sales of 531,039 units (plus 2.5 percent) of its flagship brand. This means Mercedes’ number 1 competitor sold 68,039 more cars in the period. And BMW also did better with fully electric cars. While Mercedes-Benz sold 47,500 BEVs in the first quarter (minus 8 percent compared to Q1/23), BMW could report 78,691 fully electric vehicles with two kidneys (plus 40 percent). Things went down in Stuttgart – in Munich. The sales gap is huge and BMW’s lead is already huge. If this continues, Mercedes-Benz will not be able to challenge the Munich company for the title of “world’s leading car brand” this year.

Article from April 10, 2024: Rear-wheel drive sales: luxury cars and China collapse

False start for Mercedes-Benz Cars in the new year 2024. With only 463,000 units sold in the first three months of 2024, the car maker faces an eight percent drop in sales for its passenger car division compared to the period like the last one. year (Q1 2023: 503,500). The sharp decline in sales of high-end generators in the high-end segment (minus 27 percent) and in the Chinese market (minus 12 percent) is likely to be particularly painful for the German premium brand.

In the first quarter of 2024, the sales figures of Mercedes-Benz Cars worldwide will face weakness. The key markets of Europe, Asia and North America are all reporting negative sales figures. The car’s inventor has to spare a lot of trouble in its most important market, China. While Stern managed to sell 191,000 cars in the Middle Kingdom in the same period last year, it was only 168,900 in the first quarter of 2024 – which corresponds to a drop in sales of 12 percent.

Sales of fully electric Mercedes-Benz cars were also in reverse gear. The automaker reported 47,500 BEVs with the star were sold in the first three months of this year. In the same period last year there were 51,600 units. That means an eight percent shortfall in what Mercedes-Benz communicates as the brand’s future.

The bottom-end is collapsing (remove 27 percent)

The collapse of the sales figures in the last part of Mercedes-Benz is very painful as the 66,600 stars of high-priced cars sold in the first quarter of 2024 represent a negative increase compared to the same period last year. 2023: 91,800 down 27 percent).

How does Mercedes-Benz explain the decline in car sales? Car sales were reduced in the first quarter by constraints in the supply chain and model changes in Asia, according to Stuttgart. The decline in sales in China will be mainly due to the increase in the E-Class’s bestseller and long wheelbase domestically. Mercedes-Benz Sales Director Britta Seeger is nevertheless confident for the next three quarters: “Our customers can look forward to an exciting year 2024 with a range of great new products – especially in the latter segment.”

Mercedes-Benz Cars Q1 2024 sales overview