HOLD – Ford Sold Twice as Many Mavericks as Jeep, Honda and Hyundai Pickups Combined in Q1

The Maverick and F-150 Electric enjoyed a sales lift of more than 80 percent in January-March 2024 versus the same period last year.

Sales of pickup trucks in North America held steady in the first three months of 2023, with more than 650,689 trucks finding homes, down 2.7 percent from January-March 2023. But there were some clear winners that bucked the trend again. , and all the successful runners wore Ford badges.

Ford’s unibody Maverick achieved 39,061 sales in Q1, which means an 81.9 percent increase over the same three months in 2023. And that increase cannot be attributed to the introduction of a new, or facelifted model, because the Maverick hasn’t changed much since it debuted in late 2021 To put that in perspective, the Maverick got more truck buyers than Jeep, Honda and Hyundai pickup trucks combined.

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The Maverick still has a ways to go to catch its big brother the F-150, though. Ford sold 152,953 of those with combustion power, which was less than 8 percent over the 170,377 sold in Q1 last year. But part of that drop can be explained by the better sales performance of the electric F-150. EV sales increased by 80.4 percent from 4,291 to 7,743 – an impressive result, if still a small number in absolute terms.

The decline in the ICE F-150 occurred despite the truck receiving a makeover in the summer of 2023, but it can be explained by last year’s UAW strike action and the increased popularity of the Chevy Silverado HD (up 13.6 percent to 41,916) and its GMC Sierra HD . brothers (up 7.5 percent to 22,374 units).

Other sales winners were the Toyota Tundra (up 41.3 percent to 15,337 units), the Nissan Frontier (up 16.6 percent to 19,744 units) and GM’s Hummer EV, whose sales exploded by 83,300 percent — the latter number due to selling just two units. . in Q1 of last year (GM moved 1,668 this period).

Naturally, there were losers, too. The Ford Ranger was all-new for 2024, but sales fell 83.3 percent to 1,918, while the Toyota Tacoma fell 55.5 percent (to 8,310) due to a model change, with the new one going on sale in December 2023. Honda’s Ridgeline can only blame its years of moving forward with its decline (down 22.3 percent to 3,967) and RAM’s ability to boast that it will still sell you a car with a Hemi V8 when Dodge will no longer be able to stop its sales falling 15.1 percent to 89,417. units.