Kia is updating its roadmap for 2030

Kia is updating its 2030 ambitions. The South Korean manufacturer is updating its goal of reaching 4.3 million global sales by this time, but is further adjusting the segment that its electric and hybrid models will represent.

At the end of the decade, sales of 100% electric models will reach 1.6 million units, with an intermediate step of 1.17 million in 2027. More generally, electric models, including hybrids, will reach 2.48 million units a year 2030, or 58% of the manufacturer’s total sales.

The new EV3

To achieve this, Kia will have 15 electric models by 2027. The Compact EV3 will be launched in 2024. The EV2, EV4, EV5 will follow in the US, Europe and South Korea. United States, Europe and South Korea. In emerging markets, the brand will roll out two regionally oriented models, including the Carens EV in India.

Read also: Kia Europe sets a new sales record

At the same time, a new PVB series will be added, revealed at the last CES in Las Vegas. Kia is aiming for 250,000 sales of the so-called conventional vehicles in 2030, including 150,000 units for the PV5 and 100,000 for the PV7. The initial target was 300,000 units. Both models will be launched in 2027.

As for the hybrid range, which currently has six models, it will increase to eight models in 2026 and nine in 2028. Continuing its investment in this area, Kia wants “to address the uncertainty weighing on the global mobility industry“and sit”flexibility“, explained his management.

3.2 million sales in 2024

“While demand for electric vehicles is expected to remain stable through 2030, its growth rate may be uneven in the short term.analyze the Kia. Demand for EVs could be affected by various factors such as weakening global economic growth, reductions in government procurement subsidies, and reduced deployment of charging infrastructure.“.

Another concern for Kia is Chinese competition. To cope with the growth of these new brands, the manufacturer intends to strengthen the competitiveness of its products further with Adas. It will also use its Chinese factories to meet demand in emerging markets, which are expected to contribute 250,000 units in 2027.

Finally, for the year 2024, Kia aims for sales of 3.2 million, compared to less than 3.1 million in 2023. It aims for sales of 68 billion euros and an operating margin of 11 .9%.