What the Chief of Kiti and Cupra had to say about their future

2024 is likely to be a tough year for the European car market due to inflation and rising interest rates Said the Executive Director of Seat and Cupra, Wayne Griffithsin the context of the Munich exhibition.

The chief executive of the VW group also said that Cupra is ready to face the worst with a full order book and three new models coming.

Cupra Tavascan

The Cupra was launched from Seat in 2018 showing continued sales growth. Especially in the first half of 2023, 107,300 vehicles were registered, which translates into an increase of 57% compared to the corresponding period of 2022. Last June alone the Cupra sold 23,000 units.

Recently, the company presented a prototype model Dark RebelA sports hybrid shooting brake that could find its way into production as well Tavascan which was introduced as a test at the 2019 Frankfurt Motor Show and later joined the Cupra range.

Cupra DarkRebel Concept

The organization chart for the next two years includes three new structures. The first will be renew Tavascan time will follow Small medium SUV Terramar which is based on the Audi A3 platform and will also share the same Audi production facility in Gyor, Hungary. Finally, it is also being prepared Raval electric hatchback which will be released at the end of 2025.

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Seat issue

Earlier this month, the CEO of VW, Thomas Schaeferreported to the media that “The seat has no future in automotive manufacturing”. A statement that many thought was exaggerated. On the subject, Griffiths said so Seat will continue with the renewal of the Ibiza and small SUV Arona while as stated, Leon he still has a lot of time ahead of him.

The range of existing Seat models

He also said that Seat’s sales this year have increased even though the shortage of semiconductor equipment has hit Seat harder as the group manages the adequacy of the more profitable Cupra brand.

Finally, about The Cupra’s entry into the US markethe insisted that it would be one “expensive experiments”. And this is because the right design has to be found – a large SUV for example that currently exists in the range of VW and Audi – but also sufficient investment in network and after-sales services.

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