Leila Neubauer was elected president of the Jaguar Land Rover dealer group

Leila Neubauer, managing director of the Neubauer group, has just been unanimously elected president of the JLR (Jaguar Land Rover) business group. He succeeds Philippe Dugardin, who is in the process of selling his business.

Leila Neubauer that’s the news the president of JLR dealer group (Jaguar Land Rover) director general of The Neubauer Group he was unanimously elected to succeed Philippe Dugardin. The latter is in the process of selling his business and thus leaving his position at the head of the French group. The Neubauer Group represents the brand Jaguar, The guard, Discovery and Range Rover in several sales points in Île-de-France. The distributor should also have the first showroom for new standards from a manufacturer in France. This choice comes in the context of changes in the manufacturer and its distribution structure.

Towards luxury

JLR has introduced a reset its brands next to the Range Rover, Defender and Discovery names. Each one inherits a different typography, around the models bearing these names. The manufacturer wants moving from premium to luxury and also develops its distribution structure. The concept of Brand houses must bring together under one roof three SUV brands, separated according to their own world. The first showroom of this type was opened in Hanoi, Vietnam. The first establishment of this kind in France should see the light of day Pariswithin the Neubauer group. Jaguar, in turn, has significantly reduced the number of its distributors in several countries. The product must also stop paying to compete with companies like Aston Martin and Bentley. Evolution from above which means a development of future models but also the possibility of a reduction in quantity for the sake of value. JLR’s distributors will have to change with their brands to prepare for the future, even if those distributors have abandoned the agency contract in the UK. They will be represented in this transition by Leila Neubauer.