Ford is trying to buy Jeep customers at $1,000 per customer

It’s no surprise that Ford is trying to sway some Jeep buyers to the Bronco before ordering the new Wrangler. But how Ford wants to win over existing Jeep customers is a little strange. Ford is said to have sent an internal message to US dealers explaining the ‘Jeep Competitive Conquest Bonus Cash’ scheme. This should bring Jeep customers directly to Ford.

Car directly writes about messages to Ford dealers in Chicago, New York, Phoenix, Atlanta and Dallas. Retailers in the first three cities can offer Jeep customers $1,000 off the purchase of a Ford Bronco or Bronco Sport. Atlanta and Dallas dealers can get $500 off the price of a Bronco. The Jeep in question must be 1995 or later.

Jeep owners don’t have to trade in a Wrangler, Cherokee or other Jeep model for a Bronco. They can just keep their Jeep, like a shopping cart or something. The Ford Bronco starts at $39,130 ​​(about 36,000 euros) in America. The more sensible Bronco Sport goes for at least $31,230 (28,500 euros). Could Ford really be buying customers away from Jeep with this deal?