Why classic cars in crazy colours are crushing it at auction

At a time when technological advances are rapidly transforming the automotive landscape, classic cars in eccentric hues are experiencing a surge of popularity at auction.

Connoisseurs of classic automobiles are increasingly captivated by cars from decades past that boast bright, captivating colours. Though it may seem counterintuitive, the intense saturation and vividness of these shades is precisely what has been drawing the attention of bidders, as well as driving up prices.

A recent example of this phenomenon is the Ferrari 330 GTS, a 1967 model that sold for a whopping $3.3 million at a July 2019 auction held by RM Sotheby’s. The classic car had undergone a meticulous restoration, which included a vibrant shade of blue that was inspired by the original color scheme. However, the hue was amplified to a level that was more intense than what was seen in 1960s Ferraris.

Getting the right shade was no easy task. The restoration team conducted extensive research to ensure that the hue was historically accurate. As part of that process, they reached out to an Italian color specialist to track down the same Ford Taunus paint used on the original cars. They then tweaked the formula to create a more vivid shade that would catch the eye of classic car collectors.

The tactic paid off, as the Ferrari was one of the most talked-about cars at the auction. The eye-catching, vintage color was a major factor in the car’s high sale price.

The success of the Ferrari has emboldened other classic car owners to restore their vehicles with bolder and brighter colors. And the trend shows no signs of slowing down. As the popularity of classic cars continues to grow, we can expect to see more vibrant shades appearing in classic car auctions around the world.