FIAT Professional offers a campaign of a wide range of completely updated models

The new versions of Fiat Ducato, Fiat Scudo and Fiat Doblò also meet the future needs of professional users.

Social media videos show three car models used by companies that value efficiency and sustainability.

As in previous campaigns, FIAT Professional tells real stories from real professionals.

Rüsselsheim, March 22, 2024 – The FIAT specialist has completely renewed its design category under the slogan “Inspired by the Future”. The Italian van brand responds to the changing needs of customers and their way of moving and completing tasks. The focus of the social media campaign about the new variants of Fiat Ducato, Fiat Scudo and Fiat Doblò are three real professionals and their stories. Each clip is dedicated to a different company and its fleet.

The campaign shows the central role that many FIAT Professional vehicles play in the future strategy of innovative companies. The 100% electric variants of the Fiat E-Ducato, Fiat E-Scudo and Fiat E-Doblò are particularly suitable for the needs of the future thanks to their innovative technology, especially in the area of connectivity.

The clips of the new FIAT Professional campaign take place in Germany, Italy and Spain. The Groots company, located near Barcelona, is the first. The company is revolutionizing agriculture through a method of growing vegetables, for example, not on the surface, but in vertical structures. For this process, very little water is needed. The three founders Alessandro Calcagno, Carlos Gómez Chereguini and Joaquim Basin rely on the new Fiat Ducato in their startup.

The large hauler is powered by efficient turbodiesels and, in the E-Ducato version, an electric motor. The Fiat E-Ducato, completely developed by Fiat Professional, offers a range of up to 424 km (according to the WLTP process*), and its batteries are charged to 80 percent in just 55 minutes. This and its large cargo space make the new Fiat E-Ducato ideal for delivering Groots in urban environments.

The next stop on the digital journey is Germany. In Kelsterbach, near Frankfurt Airport, René Wollmerstedt specializes in the efficient transport of pets. Thanks to modern and innovative solutions that make visits stress-free and safe for four-legged passengers, the new Fiat Doblò proves to be the perfect animal taxi transporter.

Thanks to its robust dimensions, the new Fiat Doblò is specially designed for animal taxi transport tasks in urban environments. The electric Fiat E-Doblò also does this with zero emissions and low running costs. This is very helpful in difficult traffic conditions The Magic Mirror. This system, which has two cameras, sends three different views of the vehicle’s environment to the digital rearview mirror. Parking maneuvers, for example, become safer.

The social media journey in the world of FIAT Professional ends in Italy, where the new Fiat Scudo supports the company Pangaia Grado Zero. The company, based not far from Florence, specializes in adapting high-end equipment, for example from aviation, to everyday use. One result of this work is MuSkin, a plant-based alternative to skin. MuSkin is obtained from mushrooms that grow on trees in tropical forests.

With a loading volume of up to 6.6 cubic meters, a payload of up to 1.4 tonnes and car-like driving comfort, the new Fiat Scudo makes work easier for the Pangaia Grado Zero crew. Above all, they appreciate the easy access to the loading space, the compact dimensions and the maneuverability of the transporter.

The new social media campaign follows on from FIAT’s professional campaigns. It also shows that Fiat Ducato, Fiat Scudo and Fiat Doblò are more than simple transporters. With high efficiency, model sustainability and modern connectivity, all three models are already prepared for the future demands of mobility and everyday working life. The FIAT Professional range of vehicles helps entrepreneurs thrive in an ever-changing work environment.

The video and interview were created by Publicis Collective, an agency established for Stellantis by Publicis Group. It brings together creative, media and digital professionals. Twister was responsible for production under the direction of William9.

(Consumption and emissions values Fiat E-Ducato*: Electricity consumption (combined): 26.2 – 31.2 kWh/100 km; CO2 emissions (combined): 0 g/km; combined electric range 356 – 424 km )

* Values according to legal regulations Measurement method. More information on official fuel consumption and CO₂-Emissions from new passenger cars can be found in the ‘Fuel consumption guide, CO₂– The production and consumption of electricity for new passenger cars ‘are taken from all points of sale and here available for free.

For media inquiries please contact:

Tim’s student
Phone: +49 173 32 96 007
Mail: tim.schueler@stellantis.com