Opel: a new corporate identity for the German brand

Traders Opel soon they will shine with a new beauty and take customers into a completely new and electric world. The future of the brand with the new corporate identity is accessible to all visitors to the site: a modern and purposeful environment that clearly reflects the German brand values. Star

Bold and clear: The dealer’s new corporate identity takes customers into the new world of Opel

“The implementation of the new showrooms represents a big step forward – for the Opel brand and for each of our car dealer partners. Because our partners represent an important link between the brand and customers. They make the brand’s values ​​visible – through the presentation of our innovative designs and now also with a customer-centric, modern and representative look. Our customers decide for themselves when to visit a retailer. The number of customer visits to the website decreases; on average customers visit retailers only once. With a new retail identity you will feel immediately you are comfortable with our partners. It is designed to focus on the customer and facilitate an easy and transparent exchange,” he says Rebecca ReinermannMarketing Director at Opel.

Heavy appearance, light colors and shapes are the limits of the important things: in the future, the car dealership will be obvious from the outside as a regional representation of the brand. Yellow and dark gray colors dominate the exterior appearance. The yellow column in a clear and modern design with the new Opel Blitz logo and Opel text attracts attention even before entering the room and invites you into the car dealership. Even at night, the glass layer lights up well, so that the brand image is visible even from a distance.

The showroom inside the dealership welcomes visitors with a clear and equally focused layout: each station has its own unmistakable functionality. The central core is an elegant and architecturally designed area in Opel’s bright yellow color. The so-called “Discovery Hub” functions as a lounge area with uniquely designed chairs and sofas where customers can relax and learn more about the digital future and the brand’s rich heritage. Here you can also find a wide range of sale products, from fashion to Opel brand for practical equipment.

Opel’s individual designs stand out against white and gray surfaces. Focused light strips on top of the vehicles illuminate them brilliantly and emphasize the brand’s characteristic design. The “electric wall” shows how simple electromobility can be in everyday life: here you can find the various charging options that the German company has in its repertoire, from the wall box to the “full charger”.

Customers can find out about the different options and their benefits directly on the website and clarify more questions about electromobility by talking to the staff. A specially designed area, where personal consultations and sales discussions can take place, also provides a modern, feel-good atmosphere. In this way, il regional partner of Opel it becomes a complete communication point that connects the physical experience with the electronic and digital world.

With their modern, clear and purposeful design, car dealers in the future will emphasize even more what Opel means by “modern German”: an open and attractive environment for all and models that promise future-proof mobility and reduce l.CO2 footprint.