We are profit oriented, which is what our shareholder, the BMW Group, expects. And we deliver record results. We finished 2022 with sales of more than 6,000 cars, and the average price of one is half a million euros Müller-Ötvös added.
Rolls-Royce plans to modernize and expand its Goodwood campus, where it employs 2,500 people. employees. By 2030, it wants its entire vehicle portfolio to be electric. – We have many investments ahead of us. The money we have is what we have worked for, not transferred from Munich Müller-Ötvös insisted.
The rest of the article below the video
See also: Rolls Royce Cullinan. The first SUV of the famous brand in the Wyoming off-road test
Rolls-Royce sold up to 300 cars a year in Russia
Rolls-Royce’s largest market is America, which generates about 35 percent of its sales. sales. China is in second place with a share of 25%. The podium is closed by Europe with a result of 20 percent. 10 percent each covers the Middle East and Asia. Before the war started in Ukraine, Russia was an important market.
We stopped the production and export of our cars to the Russian market immediately after the sanctions were imposed. The impact on sales performance is very important. The Russian market was important, and 250-300 cars were sold annually. However, we were able to fill this gap due to increased demand in other European markets, added Torsten Müller-Ötvös.
Rolls-Royce boss: We are not just a car manufacturer
Record sales results are not the only measure of our success. Our company is not and will never be sales driven. Because Rolls-Royce is not just a car manufacturer, but a luxury house, said Torsten Müller-Ötvös.
Rolls-Royce has been operating on the market since 1906. Since 2003, the BMW Group has been the sole owner of the British brand. In 2003, the modern Phantom was presented, which for the next five years remained the only model in the Rolls-Royce range. In 2007, sales reached 1,010 units. The Ghost was added in 2009, followed by the Wraith coupe and Dawn convertible. The Cullinan, the brand’s first SUV, debuted in 2018.
These activities allow not only to “revive” the Rolls-Royce portfolio, but also to attract younger and younger customers to the brand. Today, the average buyer of a car of this brand is 60 years old, in Poland this average is more than 10 years lower.
“It’s all the result of a long-term strategy built on sustainable growth, careful planning, listening to our customers and taking into account trends and demographic changes.”
Rate the quality of our articles:
Your feedback helps us create better content.